Text message templates for salons, spas and clinics

Thanks for reaching out, {{name}}. I'd love to have you in. Tell me which service you're after and a couple of days that suit you, and I'll send back what I have open.

When to send: The first reply to a new inquiry.

Why it works: It welcomes, asks two clear things and moves toward a booking.

Booked, {{name}}. Save this number so my reminder doesn't get lost with unknown senders, and message me here if anything changes.

When to send: Right after a booking.

Why it works: It confirms the booking and makes sure your reminder actually reaches them.

Today's the day: your appointment is at {{time}}. Parking is easiest out back, and the kettle is on.

When to send: The morning of a salon appointment. Edit the parking line to match your place.

Why it works: It is friendly, puts the time first and answers the parking question before it is asked.

Hello {{name}}, we look forward to seeing you for your appointment tomorrow. Please call the office if you need to change it.

When to send: The day before, at any clinic or dental office.

Why it works: It names only the office and the day, never the reason.

I'm running about fifteen minutes behind, and I'm sorry. If you can come at {{time}} instead, I'll take you right away.

When to send: As soon as you know you are behind.

Why it works: It apologizes and gives a new time they can plan around.

Got it, {{name}}, thanks for letting me know. Text me when you're five minutes out and I'll have everything ready, so we lose as little time as possible.

When to send: When a client texts that they are late.

Why it works: It thanks them, and the small ask keeps the visit on track without a lecture.

Hi {{name}}, we missed you today and hope all is well. Whenever you're ready, I'd be glad to find you a new time.

When to send: Within an hour of a missed visit.

Why it works: It leads with kindness and leaves the next step open.

Hello {{name}}, the office has been trying to reach you about your recent appointment. Reply with a good time for a call, or tell us if you'd rather be contacted another way.

When to send: The day after a missed clinic visit, if a call did not get through.

Why it works: It never mentions what the visit was for, and it lets the patient choose how to be reached.

Morning, {{name}}. How is everything settling after yesterday? If anything feels off, call me, and contact your doctor for any medical concern.

When to send: The morning after a lash, brow, wax or facial visit.

Why it works: It shows you care, and it sends anything worrying to you or a doctor, never a diagnosis by text.

Hope you're still loving it, {{name}}. If you get a chance, send me a photo once you've styled it at home. I like seeing how my work wears after a few days.

When to send: Three or four days after a hair or nail visit.

Why it works: It shows you care how the work wears, and a happy photo often turns into a review.

It's been a few weeks since your last visit, {{name}}. Want me to pencil in your next one?

When to send: Around the usual cycle for the service.

Why it works: A short question with an easy yes.

Good news, {{name}}: a spot just opened on the day you asked about. Want it? Reply yes and I'll put you in.

When to send: When a client on your waiting list asked for an earlier day.

Why it works: It offers something they already asked for, so it reads as a favor, not a sales text.