textcuts

New listing texts for buyers: 14 messages you can send today

A buyer told you what they want, and then the right house appears at 9 in the morning. Getting that text out in two minutes is part of the job, and so is knowing what to leave out: no guesses about who a home is for, no claims you cannot back up, and a clear way to stop the alerts. These 14 messages cover alerts for buyers who asked, coming soon and just listed notes for your circle, and the awkward ones, like a home that went under contract first. Copy any message, or add the whole pack to your keyboard and send from iMessage, WhatsApp, Instagram or any other app in one tap.

Add these 14 templates to your keyboard Add the 6 essentials

Works in WhatsApp, iMessage, Instagram, Messenger and every other app.

Words in {{double braces}} are blanks. In the textcuts keyboard you fill them with one tap, and the names you used recently come back.

Buyers who asked for alerts

A match for their search

Essential
A new listing matches your list: {{address}}. It has the garage and the home office you asked for. Want to see it this weekend?

When to send: Within a few hours of a listing that fits the criteria the buyer gave you.

Why it works: It names the features they asked for, so it reads as service and not as a blast.

Fits the budget

{{name}}, one just hit the market that fits your budget and the bedrooms you asked for. Want me to send the details here?

When to send: The same day a listing fits the numbers the buyer set.

Why it works: Budget and bedrooms are the buyer's own criteria, and one question keeps it easy to answer.

Link and showing offer

Essential
Just listed and right on your search: {{link}}. Photos are up and showings are open. Tell me which day works and I'll book it.

When to send: When the listing page is live and showings can be booked.

Why it works: A link, a next step and a request for a day. Nothing else to figure out.

Video walkthrough

I walked through {{address}} this morning and recorded a short video of each room. Want me to send it?

When to send: After a preview visit, for a buyer who is likely to want it.

Why it works: A real detail only someone who was there would know, and a yes or no question.

Over budget, held back

{{name}}, a new listing came up in your area but it's over the budget you gave me, so I held it back. Want to see it anyway, or keep the limit as it is?

When to send: When a listing is close to their criteria but misses one.

Why it works: It shows you filter for them, and lets them change the rule instead of you guessing.

Ask before starting alerts

Essential
Would you like new listings texted to you as they match, {{name}}? Reply yes and I'll start, and reply STOP anytime to end them.

When to send: The first time you set up alerts for a buyer, before sending any.

Why it works: Alerts are something they agree to, and the way out is in the same message.

Coming soon heads up

Heads up, {{address}} is marked coming soon. Showings begin once it goes live. I can book you a slot on day one if you want one. Interested?

When to send: When the home is officially listed as coming soon, and only if your MLS allows sharing it.

Why it works: It says exactly what stage the home is in, which keeps the message honest.

New open house

Pro
The open house at {{address}} is on {{day}}. It matches your search, so I thought you'd want to see it in person. Want me to come along?

When to send: The day before or the morning of a public open house that fits.

Why it works: One date, one reason it's for them, and an offer to join.

Coming soon and just listed

Just listed, to your circle

Essential
Big news on my end: I just listed {{address}}. If you know someone who has been looking in that area, feel free to pass it along. Reply STOP and I won't text you about listings.

When to send: The day a new listing goes live, to contacts who have agreed to hear about your listings.

Why it works: It tells friends what you're doing without selling, and the opt out is right there.

Coming soon, to your circle

Essential
Coming soon from me: {{address}}, going live in a few days. Want the details when it does? Reply here, or STOP and I'll drop you from my listing texts.

When to send: A few days before launch, only where your MLS allows coming soon marketing.

Why it works: It sets up interest before launch and doesn't claim any special access.

Neighbors of a new listing

Neighbors on {{street}}: I just listed a home on your street. The open house is this Sunday, and you're welcome to stop by and bring anyone curious. Reply STOP to skip these.

When to send: When you list on a street where several neighbors already text with you and are happy to hear about listings.

Why it works: Neighbors are curious anyway, and this welcomes them without saying anything about who lives there.

Reply to a yes

Essential
Great, glad it caught your eye. The earliest showing is {{day}} afternoon. I can hold a slot and send you a confirmation. Want me to?

When to send: When a buyer says they like a listing you sent.

Why it works: It moves from interest to a booked time in one message.

When the answer is not yet

Adjust the alerts

Thanks for telling me, {{name}}. I'll adjust the alerts so they match what you want, starting with price range and bedrooms. What should I change?

When to send: When a buyer says the last few listings were not right.

Why it works: It makes the miss your job to fix, and asks for the change in their words.

Went under contract

{{address}} went under contract before we could see it. I know that's frustrating. Want me to send the closest matches still on the market tonight?

When to send: The day a home they liked goes under contract.

Why it works: Bad news first, then a next step, so they hear it from you before a portal tells them.

When to send each message

WhenMessageNote
Within hours of a matchA match for their searchFor buyers who asked for alerts.
Before the first alertAsk before starting alertsSend once, then wait for the yes.
When a buyer likes a listingReply to a yesSame day if you can.
A few days before launchComing soon, to your circleOnly if your MLS allows coming soon marketing.
Day a listing goes liveJust listed, to your circleTo your circle, with the opt out line.
Day before an open houseNew open houseMatch it to their search.
When a home goes under contractWent under contractSame day.

Do not say

  • "Perfect for a young family" or "quiet adult community". Describing who a home is for can steer buyers by familial status.

    Instead: Describe the home: bedrooms, lot, kitchen, commute, parking. Let the buyer decide who it suits.

    Source

  • Sending a listing because of who a buyer is, instead of the criteria they gave you.

    Instead: Match on budget, size, location and features they asked for, and apply the same rules to every buyer.

    Source

  • "Just listed, only for my best buyers" when the listing is public.

    Instead: Say what stage it is in: coming soon, just listed or open Sunday.

    Source

  • "Exclusive, off market" when the home is on the MLS.

    Instead: Call it what it is. If it is a coming soon listing, say so.

    Source

  • Texting alerts nobody agreed to receive.

    Instead: Ask first, as in the alert opt in message, and include a way to stop.

    Source

  • A text that never says who you are, sent to people who do not know you.

    Instead: Use your name and brokerage in any first touch to a stranger, and a STOP line.

    Source

  • "Seller is desperate" or any guess about the seller's motives.

    Instead: State the facts of the listing and leave the seller's situation out.

    Source

Add these 14 templates to your keyboard Add the 6 essentials

Works in WhatsApp, iMessage, Instagram, Messenger and every other app.

Frequently asked questions

Can I text new listings to any buyer?

Send them to buyers who asked for alerts or who work with you. For people who only filled in a form, check what the form said they agreed to, and give everyone a way to reply STOP. Your broker can tell you how your state and your MLS handle this.

Can I send a coming soon text to my whole contact list?

Texts that market a listing should go only to people who agreed to hear from you, so a whole contact list is too broad. Coming soon marketing also depends on your MLS rules, so read them first. If both allow it, say clearly that the home is coming soon, send between 8am and 9pm in the recipient's time zone, and include the STOP line as in the template.

Should I mention the neighborhood or the schools?

Keep it to the home. If a buyer asks about schools or crime, point them to the official sources and give every client the same answer. Avoid describing who lives in an area or who a home is right for.

How often should I text a buyer about listings?

Only when something truly fits what they asked for. Two or three good matches a week beats ten maybes, and a buyer who says not yet gets a pause.

Do these templates work on the free plan?

Yes. 13 of the 14 use a single blank, which fills in on the free plan. The open house message uses two blanks and needs Pro to fill both from the keyboard. The free plan holds 8 textcuts and 1 folder, and imports are never blocked.

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