Open house follow up texts: 13 messages you can send today

Thanks for stopping by {{address}} today. This is {{agent}}, the agent who hosted. Was the house close to what you had in mind? Reply STOP anytime and I won't text again.

When to send: Within two hours of closing the open house, to visitors who left a number.

Why it works: It says who you are, ties the text to the visit, and asks one easy question.

Hi {{name}}, good to meet you today. What did you think of the kitchen and the layout? If anything about the house left you with a question, ask away.

When to send: The evening of the open house, or the next morning.

Why it works: Questions about the house itself are easy to answer and keep the chat about the property.

Thanks for signing in, {{name}}. Is it okay if I text you about this home and others that fit what you're looking for? Reply STOP at any time and that's the end of it.

When to send: The same day, before any other text about listings.

Why it works: It asks first, so everything after it is wanted.

Quick question, {{name}}: are you working with an agent right now? If you are, I'll gladly answer questions about this home and leave the rest to them.

When to send: In the first reply, before offering to work together.

Why it works: It respects any agreement they already have and keeps the next step clear.

Good question about the roof, {{name}}. I don't want to guess, so I'm checking the seller's disclosures and will send you what they say tonight.

When to send: When a visitor asks about repairs, age of systems or taxes.

Why it works: A promise to check beats a wrong answer, and it keeps the facts true.

Here are the listing details and the seller's disclosures for {{address}}: {{link}}. Tell me if anything in them raises a question.

When to send: When a visitor asks for paperwork or photos.

Why it works: One link, one sentence, and the next step is theirs.

Would you like a second look? I can open the house at {{time}} tomorrow, or you can pick a time that suits you better.

When to send: One or two days after the open house, if they sounded interested.

Why it works: A concrete time is easier to answer than an open invitation.

Based on what you told me you want, such as size, budget and timing, I can send a few listings that fit. Want me to set that up, {{name}}? One message a week at most, and STOP ends it.

When to send: After they said yes to texts.

Why it works: It matches homes to what they asked for and states how often you will write.

Hi {{name}}, I'll stop checking in about the house now. If you'd like the price history or the disclosures later, just ask. Good luck with the search.

When to send: Four or five days after the open house with no reply.

Why it works: Backing off politely leaves the door open.

Update on {{street}}: the home from the open house is now under contract. If you'd like, I can send listings with similar bedrooms and a similar price. Want those?

When to send: Only after the contract is real and public.

Why it works: Honest news with a useful next step, and no pressure.

If you're thinking about an offer, {{name}}, tell me and we'll go through the numbers and the paperwork together first. Nothing happens until you say so.

When to send: When a visitor says they love the house.

Why it works: It lowers the stakes and puts them in charge of the pace.

I'm hosting another open house at {{address}} on {{day}}. Want me to keep you on my list for open houses? Reply STOP to opt out.

When to send: Only to visitors who agreed to hear from you.

Why it works: It names the date, asks permission to repeat, and includes the opt out.

Thank you for coming through {{address}} today. If you have any feedback for the seller, even small things like parking or light, send it my way and I'll pass it on.

When to send: The evening of the open house.

Why it works: Feedback about the house helps the seller and gives visitors an easy reply.