Text after a showing: 13 messages that get a reply

You just walked a buyer through a house, and the next two hours decide whether they reply or drift. A good text goes out fast, asks one question and is easy to answer with a word. These 13 messages cover the gut check, the photos, a second look, the pass, preparing an offer and a note to the listing agent. They keep the talk on the property, and when a buyer asks about schools or crime, they share the same public data with everyone instead of giving an opinion. Copy any message, or add the whole pack to your keyboard and send it from iMessage, WhatsApp or any other app in one tap.

Works in WhatsApp, iMessage, Instagram, Messenger and every other app.

Words in {{double braces}} are blanks. In the textcuts keyboard you fill them with one tap, and the names you used recently come back.

Right after the tour

Thanks, plus a gut check

Essential
Thanks for touring {{address}} today. Quick gut check: contender, maybe, or not for you? A one word answer is plenty.

When to send: Within two hours of the showing.

Why it works: A three option question is easy to answer from the car.

What stood out

What stood out most about {{address}}, good or bad? Even small things, like closet space or noise from the road, help me find better matches.

When to send: The next day, if the first text got no answer.

Why it works: It asks for details about the house, which is what shapes the next tour.

Photos and floor plan

Here are the photos and the floor plan from today: {{link}}. Tell me which rooms you want to look at again.

When to send: When they ask to compare homes at home.

Why it works: One link and one question, nothing else.

After a full day of tours

Essential
That was a full day, {{name}}. Of the homes we saw, which one would you go back to first? Rank them any way you like, even from memory.

When to send: The evening after you toured several homes.

Why it works: Ranking is easier than a yes or no on each house.

When they have questions

Questions about the area

Essential
Good question about the area, {{name}}. I keep my own comments to the house, but I can send the school district site, local crime maps and the city's planning pages. Want the links?

When to send: When a buyer asks what the neighborhood is like.

Why it works: Every buyer who asks gets the same sources, and the facts are theirs to weigh.

Offering recent sales

Before you decide on {{address}}, I can pull recent sales of similar homes so you can see how the price compares. Want that tonight or tomorrow?

When to send: When a buyer asks if the price is fair.

Why it works: It answers with data they can check, not an opinion.

Second look

Pro
Want a second look at {{address}}? I can open it at {{time}} tomorrow, and you're welcome to bring anyone else who's part of the decision.

When to send: When a buyer asks a lot of follow up questions.

Why it works: A concrete time and an open seat for the other decision makers.

Moving toward an offer

Offer preparation

Essential
If you want to make an offer on {{address}}, tell me tonight and I'll draft the numbers for you to review. Nothing is binding until you sign.

When to send: When a buyer says they love the house.

Why it works: It makes the next step small and keeps them in control.

A real deadline

The listing agent told me the seller is reviewing offers on {{day}}. If you're interested, let me know before then and I'll get yours ready.

When to send: Only when the listing agent actually said so.

Why it works: A real date is useful, and it works because it is true.

They said it's a pass

Thanks for being straight with me, {{name}}. Knowing what didn't work helps. Should I look for a different layout, more bedrooms, a bigger yard, or something else?

When to send: When they say no to a house.

Why it works: It turns a no into direction for the next search.

Quiet buyers and the listing side

Feedback with no reply

Essential
Hi {{name}}, no rush on the tour feedback. When you're ready, a thumbs up or thumbs down is all I need to plan what comes next.

When to send: Two days after a showing with no answer.

Why it works: It makes replying take one second.

Note to the listing agent

Good afternoon. My clients toured {{address}} today and may be interested. Is the seller setting a date to review offers, and are there any updated disclosures I should see?

When to send: The afternoon of the tour, to the listing agent, if your buyer is interested.

Why it works: Two direct questions get you the facts before your buyer decides.

Pointing out the paperwork

Essential
I noticed a few items in the disclosures for {{address}} worth asking the seller about. Want me to list them for you before you decide?

When to send: After you have read the disclosures.

Why it works: It shows you read the paperwork and lets them choose.

When to send each message

WhenMessageNote
Within 2 hoursThanks, plus a gut checkSend before they forget the details.
The same eveningAfter a full day of toursAfter a multi house tour.
The next dayWhat stood outOnly if the first text got no reply.
When they ask about the areaQuestions about the areaSame links for every buyer.
Before they decideOffering recent salesRecent sales of similar homes.
Day 2Feedback with no replyOnce, then wait.
Afternoon of the tourNote to the listing agentTo the listing agent, if your buyer is interested.

Do not say

  • "You'd fit in great in this neighborhood." Telling someone where they fit is steering.

    Instead: Describe the house: rooms, lot, condition, parking.

    Source

  • "Not a lot of families live around here." Any statement about who lives where can break fair housing rules.

    Instead: Send the same public sources to every buyer who asks about an area.

    Source

  • "Great school district, very safe area." An opinion is not data, and it can read as steering.

    Instead: Share the same school and crime data from public sources with every buyer who asks.

    Source

  • "The seller will take any offer." Unless you know it is true, it is not a true picture.

    Instead: Say what you know, such as the date offers are being reviewed, when the listing agent told you.

    Source

  • "Other buyers are about to jump on this." Never invent other buyers.

    Instead: Say "multiple offers are expected" only when the listing agent told you.

    Source

  • Several texts in one afternoon asking for a decision.

    Instead: One question after the tour, one reminder two days later.

  • Texts before 8am or after 9pm in the buyer's time zone.

    Instead: Send between 8am and 9pm, or schedule it for the morning.

    Source

Works in WhatsApp, iMessage, Instagram, Messenger and every other app.

Frequently asked questions

How soon after a showing should I text?

Within about two hours is a good rule. Buyers are still clear on what they liked, and a short text feels like service. Keep to one question and send between 8am and 9pm.

Is it okay to text a buyer I'm working with?

Texting about a home they just toured is part of the relationship you already have. Marketing texts such as general listing blasts need more care, so offer an opt out and check with your broker about your state's rules.

What do I say when a buyer asks about schools or crime?

Share data, not opinions, and send the same public sources to every buyer who asks, such as the district site and local crime maps. The message "Questions about the area" on this page does this.

Can I tell a buyer that other offers are coming?

Only if the listing agent told you so, and say it plainly. Inventing competition is not a true picture of the market, and buyers notice.

Do these templates work on the free plan?

Yes. 12 of the 13 use a single blank, which fills in on the free plan. The other one uses two blanks and needs Pro to fill both from the keyboard. Free holds 8 textcuts and 1 folder, so start with the six essentials. Importing all 13 also works, because imports are never blocked and nothing is deleted.