Price change alert
Price change at {{address}}: it's now listed at {{price}}. You asked me to tell you when homes on your list moved, so here it is. Reply STOP to end these alerts.
A price change is a good reason to message a buyer, and a good moment to talk with a seller. These 13 messages cover both: alerts to buyers who asked to hear about homes, with accurate numbers and an easy opt out, and conversations with your own seller about whether a reduction makes sense. None of them calls a seller desperate, hints at a bargain you cannot show or describes who a home is for. Buyer alerts go only to people who agreed to receive them. Check with your broker about your state's rules on texting and on using listing data. Copy any message, or add the whole pack to your keyboard and send from any app in one tap.
Works in WhatsApp, iMessage, Instagram, Messenger and every other app.
Words in {{double braces}} are blanks. In the textcuts keyboard you fill them with one tap, and the names you used recently come back.
Price change at {{address}}: it's now listed at {{price}}. You asked me to tell you when homes on your list moved, so here it is. Reply STOP to end these alerts.
{{name}}, a home on your saved list just changed its asking price. I can send the new numbers and the recent sales nearby so you can judge for yourself. Want them?
Remember the house you toured on {{street}}? The asking price just changed. Worth a second look?
One of your favorites dropped its price, {{name}}. A lower price doesn't make a home right or wrong, so let's check it against what's sold nearby. Free to talk tonight?
Quick check, {{name}}: do you still want a text when prices change on your list? Reply YES to keep them coming, or STOP and I'll end them.
Want me to line the new price up against the last three sales nearby, {{name}}? It takes me about ten minutes and you'll see how it compares.
A reduction can mean many things, {{name}}, and the seller's reasons are theirs to share. What I can do is look at the numbers with you and see whether the new price fits.
I can get us in at {{time}} on {{day}} if you'd like to see the home at its new price. Shall I book it?
{{name}}, I'd like to go over the showing feedback and the recent nearby sales together and talk about whether the price still fits. It's your decision. When can we talk?
Thanks. I'll send the price change form for {{price}} to sign now, and the listing updates as soon as it's signed.
The new price of {{price}} is live. I'll send you the weekly showing and inquiry numbers on Friday so we can see how buyers respond.
Understood. It's your home and your call. Let's hold the price for now and look at it again on {{date}} with the latest feedback in hand.
Price update for agents: {{address}} is now {{price}}. Showings continue by appointment, and I'm glad to answer questions by text or phone.
| When | Message | Note |
|---|---|---|
| Day of the change | Price change alert | Buyers who opted in to alerts. |
| Within a day | After a tour | Buyers who toured the home. |
| After three alerts | Still want alerts? | Ask if they still want them. |
| Two days after an alert | Compare with recent sales | If no reply. |
| Before you suggest a cut | Start the price talk | After a week or two of showings. |
| Right after the seller agrees | After they agree | Send the form to sign. |
| When the listing updates | The new price is live | Weekly numbers on Friday. |
| Day the price is live | Notice to agents | To agents. |
"Seller is desperate, make a lowball offer." You do not know the seller's reasons, and for your own seller they are confidential.
Instead: "A reduction can mean many things, and the seller's reasons are theirs to share."
"Price slashed 40%" or any figure that is not accurate.
Instead: State the new price and, if you mention the change, the exact old price.
"Great for families, now cheaper." Describing who a home suits can raise fair housing problems.
Instead: Describe the home and the price, the same way to every buyer.
Fake urgency ("this one won't last", "offers are coming in today") when it is not true.
Instead: Say what is true: the new price and how to see it.
Sending alerts to people who never asked for them.
Instead: Send to buyers who agreed to alerts, and include "Reply STOP to end these alerts."
Sharing why your seller is reducing ("they're relocating and need out fast").
Instead: Keep your client's reasons to yourself.
"Priced below market" with nothing to back it up.
Instead: Offer to compare the price with the last three sales nearby.
Works in WhatsApp, iMessage, Instagram, Messenger and every other app.
Buyers who asked you to tell them when homes change. Alerts are marketing texts, so they should go only to people who agreed to receive them, with a way to say stop. The FCC's guidance covers consent for texts, and your broker can tell you what your state adds.
If you mention the old price, make it exact. Realtors are held to a true picture in public statements under Article 12. Words like slashed or steal add nothing and can mislead.
Only if the seller has said you may. If you represent the seller, their reasons are confidential. The message "What a reduction means" answers honestly without guessing.
Start with the showing feedback and recent nearby sales, and ask for a conversation. The seller decides, and the message about the price talk says so. Put any agreed change in writing with a signed form, as the message after they agree does.
Yes. textcuts is a keyboard, so the messages work in every app where you type.
Yes. 10 of the 13 use a single blank, which fills in on the free plan. Three use two blanks ("Price change alert", "Offer a showing" and "Notice to agents") and need Pro to fill both from the keyboard. The free plan holds 8 textcuts and 1 folder, and imports are never blocked.