Price drop text messages: 13 templates for buyers and for your seller

A price change is a good reason to message a buyer, and a good moment to talk with a seller. These 13 messages cover both: alerts to buyers who asked to hear about homes, with accurate numbers and an easy opt out, and conversations with your own seller about whether a reduction makes sense. None of them calls a seller desperate, hints at a bargain you cannot show or describes who a home is for. Buyer alerts go only to people who agreed to receive them. Check with your broker about your state's rules on texting and on using listing data. Copy any message, or add the whole pack to your keyboard and send from any app in one tap.

Works in WhatsApp, iMessage, Instagram, Messenger and every other app.

Words in {{double braces}} are blanks. In the textcuts keyboard you fill them with one tap, and the names you used recently come back.

Alerts to buyers who asked

Price change alert

EssentialPro
Price change at {{address}}: it's now listed at {{price}}. You asked me to tell you when homes on your list moved, so here it is. Reply STOP to end these alerts.

When to send: The day the price changes, to buyers who agreed to alerts.

Why it works: It reports a fact, reminds them why they are hearing from you and offers the exit.

A saved home changed

Essential
{{name}}, a home on your saved list just changed its asking price. I can send the new numbers and the recent sales nearby so you can judge for yourself. Want them?

When to send: Within a day of the change.

Why it works: It lets the buyer decide how much to see.

After a tour

Remember the house you toured on {{street}}? The asking price just changed. Worth a second look?

When to send: Within a day, to a buyer who already saw the home.

Why it works: One real detail and a yes or no question.

No hype

One of your favorites dropped its price, {{name}}. A lower price doesn't make a home right or wrong, so let's check it against what's sold nearby. Free to talk tonight?

When to send: When a price changes on a home they liked.

Why it works: It keeps the focus on fit and numbers, not excitement.

Still want alerts?

Essential
Quick check, {{name}}: do you still want a text when prices change on your list? Reply YES to keep them coming, or STOP and I'll end them.

When to send: Every few months, or after three alerts with no reply.

Why it works: Asking again keeps your list made of people who want it.

Compare with recent sales

Want me to line the new price up against the last three sales nearby, {{name}}? It takes me about ten minutes and you'll see how it compares.

When to send: Two days after an alert with no reply.

Why it works: It offers real analysis, not another nudge.

What a reduction means

Essential
A reduction can mean many things, {{name}}, and the seller's reasons are theirs to share. What I can do is look at the numbers with you and see whether the new price fits.

When to send: When a buyer asks why the price dropped.

Why it works: It does not speculate about the seller and still helps.

Offer a showing

Pro
I can get us in at {{time}} on {{day}} if you'd like to see the home at its new price. Shall I book it?

When to send: When the buyer says they are interested.

Why it works: A concrete slot turns interest into a plan.

Talking with your seller

Start the price talk

Essential
{{name}}, I'd like to go over the showing feedback and the recent nearby sales together and talk about whether the price still fits. It's your decision. When can we talk?

When to send: Before you suggest a change, ideally after a week or two of showings.

Why it works: It frames the change as a joint look at facts and leaves the choice with them.

After they agree

Essential
Thanks. I'll send the price change form for {{price}} to sign now, and the listing updates as soon as it's signed.

When to send: Right after the seller says yes.

Why it works: It confirms the exact number and puts the change in writing before anything goes live.

The new price is live

The new price of {{price}} is live. I'll send you the weekly showing and inquiry numbers on Friday so we can see how buyers respond.

When to send: As soon as the listing updates.

Why it works: It sets an expectation you can keep, with no promise of a result.

They want to hold

Understood. It's your home and your call. Let's hold the price for now and look at it again on {{date}} with the latest feedback in hand.

When to send: When the seller decides not to reduce.

Why it works: It respects the decision and sets a date to revisit.

Telling other agents

Notice to agents

Pro
Price update for agents: {{address}} is now {{price}}. Showings continue by appointment, and I'm glad to answer questions by text or phone.

When to send: The day the new price is live, to agents who work with buyers in the area.

Why it works: It states the facts and nothing else.

When to send each message

WhenMessageNote
Day of the changePrice change alertBuyers who opted in to alerts.
Within a dayAfter a tourBuyers who toured the home.
After three alertsStill want alerts?Ask if they still want them.
Two days after an alertCompare with recent salesIf no reply.
Before you suggest a cutStart the price talkAfter a week or two of showings.
Right after the seller agreesAfter they agreeSend the form to sign.
When the listing updatesThe new price is liveWeekly numbers on Friday.
Day the price is liveNotice to agentsTo agents.

Do not say

  • "Seller is desperate, make a lowball offer." You do not know the seller's reasons, and for your own seller they are confidential.

    Instead: "A reduction can mean many things, and the seller's reasons are theirs to share."

    Source

  • "Price slashed 40%" or any figure that is not accurate.

    Instead: State the new price and, if you mention the change, the exact old price.

    Source

  • "Great for families, now cheaper." Describing who a home suits can raise fair housing problems.

    Instead: Describe the home and the price, the same way to every buyer.

    Source

  • Fake urgency ("this one won't last", "offers are coming in today") when it is not true.

    Instead: Say what is true: the new price and how to see it.

    Source

  • Sending alerts to people who never asked for them.

    Instead: Send to buyers who agreed to alerts, and include "Reply STOP to end these alerts."

    Source

  • Sharing why your seller is reducing ("they're relocating and need out fast").

    Instead: Keep your client's reasons to yourself.

  • "Priced below market" with nothing to back it up.

    Instead: Offer to compare the price with the last three sales nearby.

Works in WhatsApp, iMessage, Instagram, Messenger and every other app.

Frequently asked questions

Who should get a price drop text?

Buyers who asked you to tell them when homes change. Alerts are marketing texts, so they should go only to people who agreed to receive them, with a way to say stop. The FCC's guidance covers consent for texts, and your broker can tell you what your state adds.

Should I include the old price?

If you mention the old price, make it exact. Realtors are held to a true picture in public statements under Article 12. Words like slashed or steal add nothing and can mislead.

Can I tell a buyer why the seller cut the price?

Only if the seller has said you may. If you represent the seller, their reasons are confidential. The message "What a reduction means" answers honestly without guessing.

How do I raise a price cut with my own seller?

Start with the showing feedback and recent nearby sales, and ask for a conversation. The seller decides, and the message about the price talk says so. Put any agreed change in writing with a signed form, as the message after they agree does.

Can I use these on iMessage, WhatsApp and other apps?

Yes. textcuts is a keyboard, so the messages work in every app where you type.

Do these templates work on the free plan?

Yes. 10 of the 13 use a single blank, which fills in on the free plan. Three use two blanks ("Price change alert", "Offer a showing" and "Notice to agents") and need Pro to fill both from the keyboard. The free plan holds 8 textcuts and 1 folder, and imports are never blocked.