Network marketing Instagram DM scripts: 15 messages that are not cold pitches

Hi, thanks for the like on my post about the {{product}}. Are you curious about it, or did it just catch your eye? Either is fine. I'm an independent seller, so I'm happy to answer questions.

When to send: Within a day of the like.

Why it works: It says what you are in the first message and asks a question that is easy to answer.

Hi {{name}}, thanks for your comment. I'd like to answer your question properly here instead of in the comments. What would you like to know?

When to send: After a comment with a question.

Why it works: Moving to DMs is natural when the question is real, and it asks nothing in return.

Ha, thanks, glad it made you smile. If you'd like the details on the {{item}}, I'll send them over. If not, enjoy the rest of the story.

When to send: Right after they reply to a story.

Why it works: It matches their casual tone and leaves the choice with them.

Hi, thanks for the follow. I post about the {{product}} and my days as an independent seller, so mute me any time if it's not your thing. What brought you here?

When to send: Within a day or two of the follow.

Why it works: It sets expectations and lets them leave easily.

Good question. I'm an independent seller for a direct sales company, and I share products I use. It isn't for everyone. Here is the company's own page, so you know exactly who it is: {{link}}

When to send: When someone asks what you are selling.

Why it works: It names what you do in plain words, before they have to wonder.

Short version: I sell {{product}} for a direct sales company. I'm not asking you to join anything. If you're curious about the business side, ask, and I'll tell you the good and the less good.

When to send: When they ask about the business.

Why it works: It separates selling from recruiting and offers the honest answer.

Since you asked about the business, {{name}}: results vary and most sellers earn little. The company publishes an income disclosure here: {{link}}. I'm happy to talk about my own costs too.

When to send: When they ask what you make.

Why it works: It answers with the company's numbers and offers your costs, not your earnings.

{{name}}, if you only want to try the {{product}}, here is the link: {{link}}. You don't have to sign up for anything else.

When to send: When they want the product and not the business.

Why it works: It makes customer only the easy path.

Hi, no reply needed if it's not for you. I just wanted to make sure my last message didn't get buried. Are you still curious about the {{product}}?

When to send: Three or four days after an unanswered DM.

Why it works: It gives them permission to say no without feeling rude.

Hi, I posted a story about the {{item}} this week and thought of you. Any question I can answer? A quick one is fine.

When to send: The day after a story view, once.

Why it works: It refers to something real and keeps the ask small.

I don't send copy paste pitches, so if this feels random, tell me. I wrote to you because you commented on my post about the {{product}}.

When to send: When a prospect seems unsure why you wrote.

Why it works: It admits what people suspect and explains the real reason.

{{name}}, this is easier to explain out loud. Can I send you a one minute voice note, or would you rather have a quick call on {{day}}?

When to send: After two or three messages back and forth.

Why it works: It offers two ways to continue and none is a commitment.

Great, {{name}}. Does {{time}} work for a call of about fifteen minutes? I'll keep it short, and you can end it whenever you like.

When to send: After they say yes to a call.

Why it works: A specific time and an easy exit make saying yes simpler.

Hi {{name}}, I'll stop here so I don't clutter your inbox. If you ever want to know more, you know where I am. Take care.

When to send: After two follow ups with no answer.

Why it works: A warm exit protects the relationship, and some people come back.

Thanks for telling me straight, {{name}}. I won't message about this again. Happy to chat about anything else.

When to send: When someone says they are not interested.

Why it works: Respecting the no is how you keep the contact.