doTERRA follow up after a class: 15 messages that keep it safe

Hi {{name}}, thank you for coming to the class tonight. I loved sharing it with you. Which oil did you enjoy most? I will send you the names of the ones we smelled so you can find them again.

When to send: The evening of the class.

Why it works: Asking which oil she liked is an easy question, and it gets her talking about what she wants.

Hi, so you do not have to remember them, here are the oils we tried: {{item}}. Tell me which one you would like to smell again, and I will bring a sample next time we meet.

When to send: The morning after the class.

Why it works: A short list is useful by itself, and the sample offer needs no commitment.

Hi {{name}}, I saw on your class card that you liked {{product}}. How do you picture using it at home, in a diffuser or around the house? I can show you what the label says.

When to send: A day or two after the class, when she filled in a card.

Why it works: It builds on her own answer and keeps the conversation about the label.

Hi {{name}}, the next step after the class is a Lifestyle Overview. It takes about 30 minutes and I teach you how to use what you picked. I have {{day}} at {{time}}. Does that suit you, or shall I send two more times?

When to send: Two days after the class, for guests who ordered.

Why it works: It gives one concrete time and an easy way to ask for another.

Hi {{name}}, thanks again for coming. You did not order anything, and that is completely fine. If a question came up after you got home, ask me here. Which oil from the class would you like to smell again?

When to send: The day after the class.

Why it works: It takes the pressure off and keeps one easy door open.

Hi {{name}}, what would be most useful at your place: a nice smell in the diffuser, simpler products for cleaning, or a small gift for someone? Tell me and I will point you to one or two things to look at.

When to send: A week after the class, if she has not replied.

Why it works: Three everyday options are easier to answer than a general question.

No problem, {{name}}. I will check in once more in a few weeks, and after that only if you message me first. If you want me before then, I am here.

When to send: After a polite no, or a second unanswered message.

Why it works: It tells her exactly how often she will hear from you.

Hi {{name}}, while we were at the class, who came to mind that you wish had been there? I would be glad to share a class with a few of your friends. I could bring everything on a {{day}} evening.

When to send: A few days after the class, to guests who enjoyed it.

Why it works: It asks who she was thinking of instead of asking for names.

Hi {{name}}, you asked what a Wholesale Customer is. It is an account that lets you buy doTERRA products at wholesale prices for yourself and your family. Wholesale prices average about 25% below suggested retail, and Wholesale Customers do not earn commissions.

When to send: When she asks how to order at a better price.

Why it works: It answers in the company's own terms and says what the account is not.

To be clear, {{name}}: a Wholesale Customer account is just for your own orders. A Wellness Advocate account is for someone who wants to share doTERRA with others. You do not need the second one to enjoy the products, and you can upgrade later if you change your mind.

When to send: When she is unsure which to choose.

Why it works: It separates the two accounts so she can choose the simpler one.

If you would like a starting point, {{name}}, the Family Essentials Kit has 10 oils and blends in one box. I can go through each one with you on a call and you can decide whether a kit or a single bottle suits you better.

When to send: After she asks where to start.

Why it works: It offers a walk through, not a purchase, and keeps single bottles in play.

Hi {{name}}, doTERRA Rewards is an optional monthly order. You choose what goes in it, change it any month, and cancel any time. Orders of a set size earn points toward free products, and the terms are on doterra.com. Want me to walk through it before you decide?

When to send: When she asks about saving on regular orders.

Why it works: It says it is optional and cancellable before anything about points.

Hi {{name}}, a reminder about your doTERRA Rewards points: they expire 12 months after they are issued and have no cash value. Shall we look at your balance and choose what to redeem?

When to send: When a customer has had Rewards for several months.

Why it works: It is a service reminder based on the program terms.

Good question, {{name}}. I cannot give medical advice, so please read the label directions and ask your doctor, especially if you are pregnant, nursing, taking medication or have a skin condition. When you have heard from them, I will help you choose.

When to send: Whenever she asks about health, pregnancy, medication or a skin reaction.

Why it works: It keeps you out of medical territory and keeps the customer's trust.

Hi {{name}}, for children and pets please check with your pediatrician or your vet first, and read the cautions printed on each bottle. Not every oil is used the same way, so the label comes first.

When to send: When she asks about using oils around kids or animals.

Why it works: It sends the question to the right professional and to the label.