The day before
Closing is tomorrow, {{name}}. Bring a photo ID, and keep your phone handy in case the title office calls. I'll meet you there.
Closing day and home anniversary texts: 14 messages
The day you hand someone their keys is the best moment of your relationship with them, and it is easy to lose touch soon after. These 14 texts walk through what comes after the contract: the nerves the night before, the wire fraud warning, the keys, the utilities no one remembers, the first mortgage payment, and the yearly notes that keep you in their phone without asking for anything. Congratulations and anniversary messages stay free of asks, and nothing here needs a gift or a bank detail. Copy any message, or add the whole pack to your keyboard and send it from iMessage, WhatsApp, Instagram or any other app in one tap.
Works in WhatsApp, iMessage, Instagram, Messenger and every other app.
Words in {{double braces}} are blanks. In the textcuts keyboard you fill them with one tap, and the names you used recently come back.
Before closing day
Wire fraud warning
Reminder, {{name}}: never wire money based on an email or text, even if it looks like it comes from me or the title company. Call the title office first, at a number you already have, not one in the message.
Final walkthrough
Before you sign, {{name}}, check that the seller did what was agreed. Test the lights, faucets and appliances, and tell me anything that looks off.
Morning of closing
Good morning, {{name}}. Today is mostly signing and a lot of paper, and I'll be right there with you. Ask me anything you don't understand.
Closing day
Keys in hand
Congratulations, {{name}}, you have the keys! Take a photo on the doorstep, you'll want it later. I'm a text away if anything seems odd on day one.
Seller, it's done
It's recorded, {{name}}. Your sale is complete. Thank you for letting me help you with this one. Safe travels to the next chapter.
The first weeks
Moving week list
Moving week list, {{name}}: transfer electric, water and internet, forward your mail, and update your address with your bank. Want the full checklist?
First mortgage payment
Your first mortgage payment will come due soon, {{name}}. Your lender's welcome letter has the date and how to pay. If you can't find it, call the lender using the number on that letter, not one from a text.
How's the first week
How's the first week, {{name}}? Any surprises with the house? Tell me and I'll point you to the right person.
Housewarming visit
I'd love to stop by with a little something for the new place. Is there a day this month that works, {{name}}? Only if you're up for visitors.
The first year and beyond
One year anniversary
One year ago today you got your keys, {{name}}. Happy house anniversary. I hope it feels more like yours every month.
Market snapshot
{{name}}, if you're curious how homes in your area have sold this year, I can send a short summary. Just numbers, no pitch. Reply STOP to skip these yearly notes.
Property tax reminder
A thought for the new year, {{name}}: many counties have a homestead or similar tax exemption you must apply for, often by a deadline. Worth asking your county assessor's office.
Annual home checklist
Yearly home reminder, {{name}}: swap the smoke alarm batteries, change the HVAC filter and check the gutters. Takes an hour and saves a headache.
When to send each message
| When | Message | Note |
|---|---|---|
| When the date is set | Wire fraud warning | Repeat the day before. |
| Day before closing | The day before | Afternoon. |
| Before the final walkthrough | Final walkthrough | Buyers only. |
| Closing morning | Morning of closing | Early. |
| At the keys | Keys in hand | Seller version: when it records. |
| Seven to ten days later | How's the first week | Once. |
| On the anniversary | One year anniversary | Same day, no ask. |
| Early in the year | Property tax reminder | Before your county's deadline. |
Do not say
Wire instructions, account numbers or any bank details in a text. Fraudsters imitate agents and title companies.
Instead: Tell clients to confirm any wiring details by calling the title office at a number they already have, not one in the message.
"Here's your closing gift, remember me when your friends buy." A gift tied to referrals is a problem under the federal settlement services rule.
Instead: Say congratulations and thank you, and keep any ask for a separate message much later.
"Hope you love the neighborhood and its people." Remarks about who lives in an area can sound like steering.
Instead: Talk about the house, the move and the day, not who the neighbors are.
Giving legal, tax or financial advice by text ("you'll save X on taxes").
Instead: Point to the county office or their advisor, as in the property tax reminder.
Putting a referral request into every message.
Instead: Keep congratulations and anniversaries free of asks, and ask separately.
Market predictions ("prices will only go up") in a client note.
Instead: Offer a simple summary of recent sales and say it is a summary.
Sending a yearly note with no way to stop.
Instead: Add a STOP line to any message that reads as marketing, like the market snapshot.
Works in WhatsApp, iMessage, Instagram, Messenger and every other app.
Frequently asked questions
Can I send a closing gift?
A gift for a client because they are a client is the lower risk case. Keep it separate from any ask for referrals and never weight it by how much business they send you. The federal rule on settlement services is the reason, so ask your broker if you have a standing gift program.
What should I never text a client on closing day?
Wire instructions, account numbers and anything else a scammer could copy. Tell them to confirm any wiring details by calling the title company at a number they already have. The wire warning in this pack is for that.
Is it too much to message after closing?
Not if the messages are useful and spaced out: a first week check, a housewarming offer, the anniversary and one or two yearly reminders. Add a STOP line to any that read as marketing.
Should I mention the property tax exemption?
Mention that it exists and where to ask. Exemptions and deadlines differ by county and state, so send them to the assessor's office and do not give figures.
Do these templates work on the free plan?
Yes. All 14 use a single blank, which fills in on the free plan. The free plan holds 8 textcuts and 1 folder, and imports are never blocked, so you can add the whole pack and keep the ones you will use.