textcuts

Real estate holiday messages: 14 texts for past clients and your sphere

The holidays are the one time of year you can text a past client with nothing to sell. These 14 messages are short, personal and sound like you: Thanksgiving, a general happy holidays, a Christmas and a Hanukkah greeting for people you know celebrate them, New Year, a pie or gift drop off, an invitation to a client evening and a plain thank you. None of them mention the market or ask for a referral, because a greeting that quietly sells is easy to spot. Copy any message, or add the whole pack to your keyboard and send it from iMessage, WhatsApp, Instagram or any other app in one tap.

Add these 14 templates to your keyboard Add the 6 essentials

Works in WhatsApp, iMessage, Instagram, Messenger and every other app.

Words in {{double braces}} are blanks. In the textcuts keyboard you fill them with one tap, and the names you used recently come back.

Thanksgiving

Thanksgiving, past client

Essential
Happy Thanksgiving, {{name}}. Thank you for trusting me with your move. I hope the day is full of good food and good people.

When to send: Thanksgiving morning, 26 November 2026.

Why it works: It leads with gratitude and asks for nothing.

Thanksgiving, an older client

Thinking of you today, {{name}}. It has been a while since we last talked, and I'm still grateful I got to help with your move. Happy Thanksgiving.

When to send: For someone you have not spoken to in over a year.

Why it works: It reopens a quiet contact without a reason to reply.

The December holidays

Happy holidays, general

Essential
Happy holidays, {{name}}. Wishing you rest, good company and a peaceful end to the year. I'm grateful to know you.

When to send: Any time in December, for everyone on your list.

Why it works: It works for every client and assumes nothing about what they celebrate.

Christmas

Merry Christmas, {{name}}. Wishing you a warm day with the people you love. Thank you for letting me be part of your home story.

When to send: 25 December 2026, only for people you know celebrate it.

Why it works: Specific wishes feel personal when you know they are welcome.

Hanukkah

Happy Hanukkah, {{name}}. Wishing you eight nights of light and a joyful holiday. Thinking of you.

When to send: Hanukkah begins the evening of 4 December 2026. Only for people you know celebrate it.

Why it works: A correct, warm greeting shows you pay attention to the person.

Holiday note with opt out

EssentialPro
Hi {{name}}, {{agent}} here with a holiday note. Wishing you a peaceful season. If you would rather not get texts from me, reply STOP and I'll take you off my list.

When to send: For past clients you have not texted in a while.

Why it works: It identifies you and offers a clean way out, so the greeting is welcome.

Thank you for an introduction

{{name}}, this season I keep thinking about the people who sent friends my way. Thank you for that. Wishing you a happy holiday.

When to send: For clients who have introduced you to someone this year.

Why it works: It thanks them for the trust and does not ask for more.

Little extras

Heads up about a drop off

Essential
Quick heads up: I'm leaving a little something on your doorstep on {{day}}. No need to be home. It is just my thank you.

When to send: The day before you deliver a pie or small gift.

Why it works: It keeps the surprise from looking like a package problem.

Did the gift arrive

Pro
Did the {{item}} make it to your door, {{name}}? It's a small thank you for being a client, nothing attached.

When to send: A day or two after the drop off.

Why it works: A simple check keeps it a gift and not a pitch.

Client appreciation invitation

I'm hosting a client appreciation evening on {{date}}: food, music and no sales talk. You're invited, and welcome to bring a guest. A quick reply tells me how much to cook.

When to send: Three to four weeks before the event.

Why it works: It says plainly what the evening is, so people can say yes easily.

No business, just thanks

Essential
No news and no ask, {{name}}. I just wanted to say thank you for being someone I enjoy working with.

When to send: Any quiet moment in the season.

Why it works: Sometimes the whole message is gratitude, and that is the point.

New Year

Happy New Year

Essential
Happy New Year, {{name}}. Here's to a good year ahead in your home and beyond. Thank you for everything this past year.

When to send: 31 December 2026 to 2 January 2027.

Why it works: It is short, kind and open ended.

First New Year in the home

Your first New Year in the home, {{name}}. I hope it already feels like yours. Wishing you a good year ahead.

When to send: For clients who closed this year.

Why it works: It remembers the milestone without selling anything.

New Year, seller or earlier client

Happy New Year, {{name}}. I enjoyed working with you and I'm glad we stayed in touch. Wishing you a good start to the year.

When to send: For sellers and clients from earlier years.

Why it works: It tells them you remember the work, not just the sale.

When to send each message

WhenMessageNote
Thanksgiving morning, 26 November 2026Thanksgiving, past clientSend after 8am local time.
Start of DecemberHappy holidays, generalThe safe choice for everyone.
Evening of 4 December 2026HanukkahHanukkah begins; only for people you know celebrate.
First two weeks of DecemberHeads up about a drop offBefore the drop off.
Three to four weeks before your eventClient appreciation invitationGive people time to plan.
25 December 2026ChristmasOnly for people you know celebrate.
31 December 2026 to 2 January 2027Happy New YearSend after 8am and before 9pm.

Do not say

  • Sending Hanukkah, Christmas or any religious greeting based on a person's neighborhood, name or guesses about them.

    Instead: Use "happy holidays" for everyone, and a specific greeting only when the person has told you what they celebrate.

  • "Merry Christmas to all my wonderful families." It assumes both a religion and a family.

    Instead: "Happy holidays, {{name}}." Address the person, not a group.

  • "Send me a referral this season and get a gift." Paying or rewarding referrals in a settlement service can run into RESPA rules.

    Instead: Give a thank you gift with nothing attached, and say so.

    Source

  • "Now is the best time to sell, rates will only go up." A market claim inside a greeting.

    Instead: Keep the holiday text about thanks. If someone asks about the market, answer in a separate message with facts you can support.

    Source

  • Texting a list of people who never agreed to hear from you, or ignoring a STOP reply.

    Instead: Send to people who know you, offer an opt out in the first message of the season, and honor any request to stop at once.

    Source

  • Sending before 8am or after 9pm in the recipient's time zone.

    Instead: Schedule your own reminder and send in daytime hours, wherever they are.

    Source

  • Skipping your name and brokerage when you text someone who may not have your number saved.

    Instead: Start with your name, as in the holiday note with an opt out.

    Source

Add these 14 templates to your keyboard Add the 6 essentials

Works in WhatsApp, iMessage, Instagram, Messenger and every other app.

Frequently asked questions

Do these holiday texts work on the free plan?

Yes. 12 of the 14 use a single blank, which fills in on the free plan. The holiday note with an opt out and "Did the gift arrive" use two blanks and need Pro to fill both from the keyboard. The free plan holds 8 textcuts and 1 folder, and an import is never blocked.

Are holiday texts to past clients marketing?

They can be treated that way, because you are building a business relationship. Send them to people who know you, keep them personal, offer a way to opt out, and honor any request to stop. Ask your broker about your state.

Which holiday greeting is safest?

"Happy holidays" works for everyone. Use a Christmas or Hanukkah greeting only for people who have told you they celebrate it, never based on their neighborhood or name.

Should I mention the market or ask for a referral?

Not in a greeting. A holiday text that quietly sells is easy to spot, and a thank you gift tied to a referral can raise RESPA questions. Keep the text about thanks.

When should I send them?

Thanksgiving morning on 26 November 2026, a general greeting in early December, New Year between 31 December 2026 and 2 January 2027. Send between 8am and 9pm in the recipient's time zone.

Which apps can I send these from?

Any app where you type. textcuts is a keyboard, so you insert each message with one tap in iMessage, WhatsApp, Instagram or anywhere else, and then personalize it before you send.

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