Review request texts for real estate agents: 13 messages

It was a pleasure working with you. If you have a few minutes, I'd value your honest review on Google: {{link}}. I read every review, whatever it says.

When to send: A few days to two weeks after closing, once they are settled.

Why it works: It asks for honesty, not praise, and the link means one tap to start.

Would you be willing to review me on Zillow? Say whatever reflects your experience. There are no right answers. Here is the link: {{link}}

When to send: After a closing, or when a client brings up Zillow.

Why it works: It names the site, the link and the freedom to write anything true.

{{name}}, I know parts of this sale were stressful. I'd still like to hear how it went for you, in your own words. If you're willing, I'll send you the review link.

When to send: After a deal that had hard moments, as with every other client.

Why it works: Asking everyone, including people who had a tough time, keeps your reviews honest.

How are the first weeks in the house, {{name}}? When you have a moment, a review of how the buying process went would help me, in your own words. Want the link?

When to send: Two to four weeks after a buyer closes.

Why it works: It starts with a person and not a request, and makes no request about content.

You're welcome to post a review at {{link}}, and you're welcome to tell me directly too. Feedback in either place is useful. I ask every client the same.

When to send: As your standard ask, sent the same way to every client.

Why it works: It values a public review and private feedback equally, and steers no one toward either.

Not sure what to write? Describe what happened: what you needed, how it went, what you'd tell a friend. Your own words are best. Link: {{link}}

When to send: When a client says yes but has not posted after a few days.

Why it works: It gives them questions to answer and does not hand over a script.

Your sale closed a week ago, {{name}}. Would you share how the process went, including anything I could have done better? {{link}}

When to send: About a week after a seller closes.

Why it works: Inviting criticism up front makes the praise more believable.

Quick reminder about the review link from last week: {{link}}. If it isn't for you, I understand and I won't ask again.

When to send: One week after the first ask, once.

Why it works: One reminder, a clear exit, and no third message.

It's been about a year since we worked together, {{name}}, and I never asked for a review. If you're willing, here's where: {{link}}

When to send: Any time past clients come to mind, about a year on.

Why it works: A late ask still works when it is honest about being late.

Thank you for the review, {{name}}. I read every word, and the parts about what I could do better are as useful to me as the rest.

When to send: The day you see a new review.

Why it works: It thanks them without reacting to the stars, so no one feels they owed you a rating.

Thank you for telling me this, {{name}}. I'm sorry the process fell short. I'd like to understand it better, and you can call me anytime. I won't ask you to change or remove your review.

When to send: Right after a review that is critical or unhappy.

Why it works: Listening and not asking for removal protects both the relationship and the review.

May I quote your review, {{name}}, on my website? I would use only your words exactly as written, and I'd leave out your name if you prefer.

When to send: After someone posts a review you'd like to feature.

Why it works: Quoting only with permission, and word for word, keeps it honest.

Would you be open to recording a short video about your experience? Any length, in your own words, nothing scripted. Send it here, {{name}}, and I'll ask before I use it anywhere.

When to send: For a client who has already said something warm.

Why it works: It asks for their words, and says up front where it might be used.