A Mary Kay sale is only the start. Whether she bought a TimeWise set, a lipstick or a Satin Hands set, the 2+2+2 rhythm keeps you in touch at two days, two weeks and two months, with something useful each time. These 16 messages follow that rhythm in an Independent Beauty Consultant's own words: the order check, the feedback ask, the refill, the Mary Kay Satisfaction Guarantee, gifts and introductions. None of them makes an income or skin promise. For a company neutral version, see customer follow up after a purchase, and for another brand, Herbalife follow up messages. Copy any message, or add all 16 to your keyboard and send them from iMessage, WhatsApp, Instagram or any other app in one tap.
Works in WhatsApp, iMessage, Instagram, Messenger and every other app.
Words in {{double braces}} are blanks. In the textcuts keyboard you fill them with one tap, and the names you used recently come back.
Hi {{name}}, it has been two days since your Mary Kay order, so I wanted to make sure everything arrived and looks right. Is there anything you would like me to show you how to use? Reply here and I will walk you through it.
Good morning {{name}}. New sets can feel like a lot of steps, so here is my tip: start with the cleanser and the moisturizer for a few days and add the rest one at a time. Want me to write out your morning and evening steps?
Hi {{name}}, did you try your new lipstick or mascara yet? Send me a selfie in daylight if you like. I would love to see it, and I can tell you if another shade would suit you even better.
Hi {{name}}, two weeks in. How are you getting on with your {{product}}? Tell me one thing you like and one thing you would change, and I will adjust what I suggest next.
Hi {{name}}, a quick check on your foundation. Does the shade still look right to you now that the light has changed? I can bring a fresh sample so we can match it again in daylight.
Hi {{name}}, one thing I tell all my customers. If something is not right, the Mary Kay Satisfaction Guarantee covers your purchase for one year from the date you bought it. I can replace it, exchange it or refund it in full. Just keep your receipt.
Hi {{name}}, no rush to answer. When you have a minute, I would love to hear one thing about your order. A word or two is plenty, and it helps me a lot.
Hi {{name}}, it has been about two months since your order, so I am doing my check ups. Are you running low on anything, like the cleanser or the moisturizer? I can put together a refill list for you.
{{name}}, by my notes your {{product}} should be getting low around now. Shall I add one to my next order so it is here when you need it?
Hi {{name}}, I put the new products on my Mary Kay shop page: {{link}}. Have a look at skin care or color first, whichever you like, and tell me what catches your eye.
Hi {{name}}, I am booking my gift appointments for the holidays. Tell me who you are shopping for and roughly what you would like to spend, and I will suggest sets. Many customers choose the Satin Hands and Satin Lips sets.
Happy birthday, {{name}}! I hope it is a lovely day. If you would like, I can put together a small birthday set for you, with one thing for your skin care and one for color. No pressure, just say the word.
Hi {{name}}, you have been such a lovely customer. If a friend would enjoy trying the products with me, I would be happy to sit down with them the way we did. Would you like to introduce us?
Hi {{name}}, you mentioned someone at home never has time for skin care. Mary Kay has MKMen, with a daily facial wash and the Ultimate Moisturizer. Want me to bring a sample for them?
Hi {{name}}, I will stop popping into your messages so I do not crowd your phone. If you ever want a refill or a new color, I am one text away. Take care of yourself.
Thanks for asking, {{name}}. I am an Independent Beauty Consultant, which means I run my own Mary Kay business and I am not an employee. Nobody can promise results, and Mary Kay says income depends on many factors. I am happy to answer anything you want to know.
| When | Message | Note |
|---|---|---|
| Day 2 | Day 2: did everything arrive | Always. Add the steps or color message that fits her order. |
| Week 2 | Week 2: how is it going | Then the Satisfaction Guarantee message in the same week. |
| A week later | Week 2: no reply yet | Only if she has not replied. Once. |
| Month 2 | Month 2: the check up | Then the running low message for daily products. |
| Her birthday | Birthday | Every year. |
| After her second order | Introducing a friend | Not before. |
| After two unanswered messages | Closing the loop | Then stop. |
Income figures or lifestyle promises ("quit your job", "six figures", "passive income"). Mary Kay told the Direct Selling Self-Regulatory Council that its policy bars members from discussing earnings online or making earning potential claims.
Instead: Say that no income can be guaranteed and send the page where Mary Kay says so: Be a Beauty Consultant.
A guarantee that goes beyond Mary Kay's terms ("lifetime guarantee", "money back no matter what").
Instead: State it as Mary Kay does: one year from the purchase date, with proof of purchase, replaced, exchanged or refunded in full.
Skin or medical promises ("clears eczema", "fixes rosacea", "stops breakouts for good"). Health claims need scientific evidence, and one customer's story is not enough.
Instead: Tell her how you use the product and what the label says, and suggest a dermatologist for any skin condition.
Telling a customer she has to join, buy inventory or recruit to get the products or the discount.
Instead: She can be a customer only. Mary Kay says it does not pay for or require recruiting.
Mary Kay logos or wording that suggests you speak for the company.
Instead: Say you are an Independent Beauty Consultant, as in the message about the business.
Fake urgency ("only two left", "prices go up tonight") when it is not true.
Instead: Give the real date of the real event, and nothing more.
The same copied message to a long list of people who did not buy from you.
Instead: Use her name and one real detail from her order.
Pressure after a no.
Instead: One follow up, then the closing message, then stop.
Works in WhatsApp, iMessage, Instagram, Messenger and every other app.
It is a simple rhythm for customer care: a message two days after the sale, another two weeks later and a third two months later. The first checks the order, the second asks for feedback and the third helps with refills. It is a habit, not a rule, so move the dates to match when she actually received her order.
Say what Mary Kay says. Under the Satisfaction Guarantee, a product bought from an authorized consultant that does not satisfy her can be replaced, exchanged or refunded in full if she returns it within one year from the purchase date. If the consultant is no longer selling Mary Kay, she can contact the Customer Satisfaction Department at 800 MARY KAY, with proof of purchase. The message "Week 2: the Satisfaction Guarantee" on this page says this.
Do not quote numbers of your own. Mary Kay's Be a Beauty Consultant page says it is impossible to guarantee that a particular amount of income can be earned, that income depends on personal goals, time invested and business expenses, and that Mary Kay does not pay for or require recruiting. Send her that page and check your current consultant materials for any earnings statement before you discuss the business.
Yes. textcuts is a keyboard, so the templates work in every app where you type.
Yes. 13 of the 16 use a single blank, which fills in on the free plan. The other 3 use two blanks and need Pro to fill both from the keyboard.