Insurance follow up texts when they don't reply: 14 templates

You sent a quote or asked about a policy, and nothing came back. Silence usually means busy, not no. These fourteen texts bring the chat back to life without pushing: a short nudge, a helpful question, a new angle, a call offer, and a kind final message. Each one makes it easy to answer in a word. Send them only to people who agreed to texts, and stop when asked or after the last message. Copy any message, or add all fourteen to your keyboard and send them from iMessage, WhatsApp, SMS or any other app in one tap. textcuts works in any app where you type.

Works in WhatsApp, iMessage, Instagram, Messenger and every other app.

Words in {{double braces}} are blanks. In the textcuts keyboard you fill them with one tap, and the names you used recently come back.

The first nudges

One line check in

Essential
Just checking in, {{name}}. Is this still something you'd like to look at? A yes, no or not now is all I need.

When to send: Two to three days after no reply.

Why it works: Three options lower the effort of answering.

Maybe it got buried

Essential
My last message may have been buried, {{name}}. In short: I have your information ready and can answer questions whenever you like.

When to send: Three days after a message.

Why it works: It blames the inbox, not the person.

Different channel

I haven't reached you by text, {{name}}, so I'll try a call this week. If email is better for you, tell me and I'll switch.

When to send: Before a call attempt.

Why it works: It gives them control over how you reach them.

Useful tip

One tip while you decide, {{name}}: check that the deductible on any quote is an amount you could pay tomorrow. It helps to choose the right policy.

When to send: A week after silence.

Why it works: Value, not a nudge.

A new angle

What would help

What would make this easier for you, {{name}}? More time, a simpler explanation, a comparison. Tell me and I'll do that.

When to send: Ten days after silence.

Why it works: It asks about their obstacle instead of repeating the pitch.

Question about timing

Essential
Is this a busy time, {{name}}? If you'd like me to check back in a few weeks, give me a date and I'll write then.

When to send: When silence continues.

Why it works: It gives a graceful way to say later.

Offering to resend

Pro
Should I resend the information, {{name}}? Here it is again: {{link}}. Take a look whenever it suits you.

When to send: If the first message may have been missed.

Why it works: A link removes the work of searching.

Policy ends soon

EssentialPro
Your current policy ends on {{date}}, {{name}}, so I wanted to mention it in case you need cover to continue. No need to reply if you've got it sorted.

When to send: If a real end date is coming.

Why it works: A true date explains the timing.

Call offer

Pro
A short call could save a lot of texting, {{name}}. I'm free at {{time}} today or tomorrow. Would either work?

When to send: After two unanswered texts.

Why it works: A call offer with two times.

Closing the loop

Last message

Essential
I haven't heard back, {{name}}, so I'll stop writing now. If you ever want to look at this again, text me and we'll start fresh.

When to send: After the final follow up.

Why it works: The graceful end often brings a reply.

Closing the quote

I'm closing your quote file, {{name}}. Nothing is lost, and I can reopen it with updated numbers any time.

When to send: When you close a file.

Why it works: It names the action and the way back.

Quiet client, annual

It's been a while since we talked, {{name}}. If your situation has changed, I'd be happy to look at your cover. If not, ignore this.

When to send: For a client with no contact in a year.

Why it works: An easy out keeps goodwill.

They reply late

Essential
Good to hear from you, {{name}}. No worries about the delay. Where would you like to pick up?

When to send: When someone replies after a long wait.

Why it works: Warmth beats a scolding.

Please stop

Understood, {{name}}. I've taken you off my text list. If you ever need help with insurance, you can call me.

When to send: When someone replies stop.

Why it works: Quick compliance, kind tone.

When to send each message

WhenMessageNote
Day 2 to 3One line check inOne line.
Day 3Maybe it got buriedOnly once.
Day 7Useful tipGive value.
Day 10What would helpAsk what would help.
Day 14Call offerCall offer.
Day 21Last messageThe last message.
On a stopPlease stopImmediately.

Do not say

  • Texting a number that never agreed to hear from you (a bought list, a number copied from a form for something else, a stranger).

    Instead: Text only people who gave you their number and agreed to texts. Honor stop right away.

    Source

  • Guilt ("I've been trying to reach you for days").

    Instead: Say your last message may have been buried.

  • Daily messages to someone who didn't reply.

    Instead: Space follow ups by days, and stop after the last one.

  • Ignoring a stop request.

    Instead: Honor it right away. FCC rules require it.

    Source

  • Fake urgency to force a reply.

    Instead: Mention only real dates.

  • Calling the person from a blocked number after they said stop.

    Instead: Respect the request on every channel.

  • Copying the same text each time.

    Instead: Change the angle with each follow up.

Works in WhatsApp, iMessage, Instagram, Messenger and every other app.

Frequently asked questions

How many times should I follow up with an insurance lead?

Four or five messages over about three weeks, each with a different angle, then a final close the loop text. Stop right away if they say stop.

Can I text a client who never agreed to be texted?

No. Send these only to people who gave you their number and agreed to hear from you by text. The FCC's guide and 47 CFR 64.1200 explain the consent rules. Start a first message with a line such as "Tell me if you'd rather not get texts," and stop the moment someone says stop. Keep texting for people you already work with, one message at a time, typed by you.

Do these templates work on the free plan?

Yes. Eleven of the fourteen use a single blank, which fills in on the free plan. "Offering to resend", "Policy ends soon", "Call offer" use two blanks and need Pro to fill both from the keyboard.

Can I send these in WhatsApp, iMessage and SMS?

Yes. textcuts is a keyboard, so the templates work in every app where you type, including iMessage, WhatsApp, SMS and Messenger.