Review request messages for small shops: 15 templates you can send today

Hi {{name}}, I hope your order arrived safely. If you have a minute, I'd love to hear what you honestly think of it. Reviews help other shoppers, and any feedback helps me too.

When to send: A few days after the tracking says delivered.

Why it works: It asks for honesty and says why, with nothing offered in return.

{{name}}, quick one: would you be willing to leave an honest review of your order? Good or bad, I'd like to read it. Thank you either way.

When to send: When you want the shortest ask possible.

Why it works: "Good or bad" shows you are not fishing for praise.

{{name}}, if you'd like to share your experience, you can do it here: {{link}}. There is no right answer, only your honest one. Thanks for shopping with me.

When to send: When your shop has a review page you want people to find.

Why it works: Direct and brief, and it never names a star rating.

Hi {{name}}, how is the {{product}} holding up after a few weeks? If you have a moment, an honest review of how it's going helps other shoppers decide.

When to send: Two to four weeks after delivery, for things that wear or need time.

Why it works: A specific question gets a more useful review than a generic ask.

Hey {{name}}, it was good chatting about your order. If you get a moment, a short honest review would be a big help to a small shop like mine.

When to send: After a friendly conversation in chat.

Why it works: It ties the ask to a real exchange, so it reads like you.

Thanks again, {{name}}. If you take a photo of it in use, I'd love to see it, and you're welcome to add it to an honest review. Totally up to you.

When to send: When the item is the kind people like to show off.

Why it works: The photo is an invitation, not a condition, and nothing is promised for it.

Hi {{name}}, if you'd like to review my shop on Google, here is where: {{link}}. Whatever you thought, a few honest words are welcome.

When to send: For a Shopify store that has a Google profile.

Why it works: It asks every customer in the same words, whatever they thought.

Hi {{name}}, your order should be with you by now. Is everything as you expected? If anything is off, tell me and I'll help.

When to send: Three to five days after delivery, to every buyer.

Why it works: A check in sent to all, not a filter that sends only happy people on to a review.

{{name}}, I saw your note and I'm sorry. Let me try to fix this first: what went wrong? This is separate from any review, and that stays your call.

When to send: When a buyer tells you something went wrong.

Why it works: It fixes the problem, and it says out loud that the review is theirs to decide.

Hi {{name}}, thank you for telling me. I'm sorry it fell short. I'd like to make it right, so please message me your order details.

When to send: As a public reply under a low review.

Why it works: It is calm, public, and moves the fix to a private message. It never asks for the review to be removed.

Good question, {{name}}. I can't offer anything in return for a review, since the platforms don't allow it, but I'd still love your honest opinion if you have the time.

When to send: When a buyer asks for a discount or a gift for a review.

Why it works: A clear, friendly no that does not scold.

Thanks for letting me know, {{name}}. Whenever you're ready is fine, and I won't message you about it again.

When to send: When a buyer says they will review but has not.

Why it works: It lets go of the ask, which is also what protects your shop's reputation.

Hi {{name}}, it's the shop. You said texts from us were okay, so one quick ask: would you leave an honest review of your order? Reply STOP and I won't text again.

When to send: Only to buyers who agreed to marketing texts from you, between 8 am and 9 pm their time.

Why it works: A text that asks for a review is marketing, so it carries a clear way out.

Welcome back, {{name}}. You've ordered more than once now, so your view means a lot. If you ever want to share an honest review of any of them, I'd read it with interest.

When to send: After a second or third order.

Why it works: It acknowledges loyalty without paying for it.

Thank you for the review, {{name}}. I read every one, and yours showed me what shoppers notice. I appreciate you taking the time.

When to send: Within a day of receiving a review.

Why it works: Thanking without offering or hinting at anything in return.