Sales outreach text templates: 13 first messages that get a reply

Someone filled in your form, asked a friend for your number, or said yes to a text at a counter. The first message decides whether the second conversation happens. Most openers fail because they read like a mass blast: long, vague and all about you. These 13 are short, name the reason you are writing, and make a reply easy. They are meant for people who gave you their number and expect to hear from you, never for bought lists. Copy any message, or add all 13 to your keyboard and send them from iMessage, WhatsApp, LinkedIn or any other app in one tap.

Works in WhatsApp, iMessage, Instagram, Messenger and every other app.

Words in {{double braces}} are blanks. In the textcuts keyboard you fill them with one tap, and the names you used recently come back.

Inbound leads

Replying to a web form

Essential
Hi {{name}}, you asked about our service on our site a few minutes ago, so I wanted to say hello. What are you hoping it will help with? Reply here and I will keep my answer short.

When to send: Within five minutes of the form coming in.

Why it works: Speed and a single question beat a long introduction.

Requested a call back

Hello {{name}}, you asked for a call. I am free any time today. Tell me a time that suits you and I will ring then, or I can answer your question right here by text.

When to send: Right after a call back request.

Why it works: It offers two easy ways to continue and lets them pick.

Downloaded something

Thanks for grabbing the guide, {{name}}. Did it answer what you were looking for? If a part was unclear, tell me which and I will explain it in plain words.

When to send: A day after a download.

Why it works: It opens a conversation about their need, not your product.

Started a trial

Welcome, {{name}}. I saw you set up your account today. Is there one thing you would like to get working first? I can walk you through it in about ten minutes.

When to send: The day a trial starts.

Why it works: One concrete offer of help is easier to accept than a general one.

Referrals and introductions

Introduced by a mutual contact

Essential
Hi {{name}}, a mutual contact suggested I get in touch about what we do. I will not take much of your time. May I send you two lines on what we do so you can decide if it is relevant?

When to send: Right after the introduction was made.

Why it works: It names the person who connected you and asks permission before pitching.

Thanking the introducer too

Thanks again for the introduction, {{name}}. I will let you know how the conversation goes, and I will not push if it is not a fit.

When to send: The day you first contact the new person.

Why it works: It keeps the introducer informed and protects the favor.

Number from a colleague

Hello {{name}}, your colleague gave me your number and said you handle the buying for your team. Is that right? If someone else is better, tell me and I will contact them instead.

When to send: After a colleague shares a contact with their consent.

Why it works: It checks you have the right person before you say anything else.

Making it easy to say yes or no

Proposing a short call

Essential
Would a ten minute call tomorrow work for you, {{name}}? If mornings are better than afternoons, tell me and I will move it.

When to send: After the first friendly reply.

Why it works: A specific day and a short length are easy to accept.

Two times to choose from

EssentialPro
I can talk at {{time}} today or tomorrow morning. Which one is better for you, {{name}}?

When to send: When they say they are interested but busy.

Why it works: A choice between two options gets more answers than an open question.

Sending one useful link

Pro
Here is the page I mentioned, {{name}}: {{link}}. It covers pricing and setup on one screen. Tell me what is missing and I will fill the gap.

When to send: Right after you promised a link.

Why it works: One link with one line of context, and an offer to help.

Opt out and honesty

A line that lets them stop

Essential
Hi {{name}}, I will only text about your request. If you would rather not get texts from me, just say so and I will stop right away.

When to send: In the first message to a new contact.

Why it works: It builds trust and keeps you within the rules for texting.

Not the right time

Essential
Understood, {{name}}, and thank you for saying so. I will leave it with you. If it comes up again later, you have my number.

When to send: When someone says not now.

Why it works: It respects the answer, and people remember polite reps.

Wrong person

Thanks for letting me know, {{name}}. Could you point me to the right person, or would you rather I did not text again? Either is fine.

When to send: When someone says they are not the contact.

Why it works: It asks for the right name without pressure.

When to send each message

WhenMessageNote
Within 5 minutes of a formReplying to a web formSpeed matters more than polish.
Same day as a call requestRequested a call backOffer a time today.
Day after a downloadDownloaded somethingOne question only.
Day a trial startsStarted a trialOffer a ten minute walk through.
After an introductionIntroduced by a mutual contactMention the person who introduced you.
After a first friendly replyProposing a short callPropose a call, not a demo.
In every first messageA line that lets them stopSay how to stop.
When they declineNot the right timeThank them once and stop.

Do not say

  • Texting a number that never agreed to hear from you: bought lists, scraped numbers, a business card you were handed once.

    Instead: Text only people who gave you their number for this purpose, type each message yourself, and honor a stop request right away.

    Source

  • Starting with a long pitch before they have said a word.

    Instead: Name the reason you are writing in one sentence and ask a question.

  • "Just checking in" as the whole message.

    Instead: Say what you have to offer or ask: a time, a link or a single question.

  • Pretending you have met when you have not ("Great to see you!").

    Instead: Say how you got their number: the form, the event or the person who introduced you.

  • Fake urgency ("only two slots left this week") when it is not true.

    Instead: Give a real time you are free and let them choose.

  • Messaging again after someone said no.

    Instead: Thank them once, note it in your CRM and stop.

Works in WhatsApp, iMessage, Instagram, Messenger and every other app.

Frequently asked questions

How soon should I text a new inbound lead?

As fast as you can, ideally within minutes. A short message that names their request and asks one question works best. The first template on this page is written for that moment.

Can I text someone whose number I found online?

Not as a cold message. Text people who gave you their number for this purpose: a form, a call request, an event, or a person who shared it with their consent. For anyone else, use email or LinkedIn first.

What if someone asks me to stop texting?

Stop that day and do not send another message, even a polite goodbye that asks for a reply. The FCC's rules on stopping unwanted texts count words like stop, quit and cancel as a clear request. Note it in your CRM so nobody else on your team writes to them either.

Can I send these in WhatsApp, iMessage or LinkedIn?

Yes. textcuts is a keyboard, so the messages work in WhatsApp, iMessage, LinkedIn messages and SMS and every other app where you type.

Do these work on the free plan?

Yes. 11 of the 13 use a single blank, which fills in on the free plan. The other 2 use two blanks and need Pro to fill both from the keyboard. Free holds 8 textcuts and 1 folder, so start with the six essentials.