Seller lead not responding: 13 follow up texts that stay honest about price

Hi, this is {{agent}}. You asked about your home's value online, so I'm following up. I'll text only about that. Reply STOP anytime and I won't text again. Is a quick call better today or tomorrow?

When to send: Within minutes of the request. Type your name and brokerage in the blank.

Why it works: It answers fast, says who you are and why, and gives an easy exit.

A note on the number you saw online, {{name}}: it's a computer estimate, not an appraisal, and not my opinion. I'd like to see the home before I say anything firm. Shall we find a time?

When to send: Right after the first reply, or when they mention an online estimate.

Why it works: It is honest about the number and gives a reason to meet.

Hi {{name}}, no need to reply if you're busy. I've pulled the three most recent sales close to your home and can send them so you can compare for yourself. Would that help?

When to send: About two days after the first reply with no answer.

Why it works: It gives them something to look at, with no demand.

{{name}}, are you thinking of selling this year, or just curious what the home might bring? Either is a fine reason to ask, and I'll tailor what I send.

When to send: About five days in.

Why it works: A two part question is easy to answer, and neither answer is wrong.

Quick question, {{name}}: would you prefer a call, a text summary, or a short visit? Reply with one word and I'll do it that way.

When to send: A week in, when the first questions went unanswered.

Why it works: It lowers the effort to a single word and hands them the choice.

Here's a short guide to what moves a home's price, {{name}}: {{link}}. It's general, so I'll add specifics once I've seen yours.

When to send: Any time you want to be useful without asking for anything.

Why it works: It teaches something and says plainly it is general.

Good morning. I'll be near {{street}} on {{day}} and could stop by for ten minutes to see the home. Does that suit you?

When to send: When you have a real reason to be in their area.

Why it works: A true reason and a small ask make a visit easy to accept.

Has anything changed on your end, {{name}}? Plans shift, and I'm happy to wait until the timing is right for you.

When to send: About three weeks in, after several unanswered texts.

Why it works: It shows you understand their timeline instead of chasing it.

I can't give you a fair number by text, {{name}}, because it depends on condition, updates and what buyers are paying now. A short visit lets me share a range and my reasoning.

When to send: When they ask for a price.

Why it works: It declines to guess and explains why, which builds trust.

Understood. Many owners start asking long before they list. I'll check in once around {{date}}, unless you'd rather I didn't.

When to send: When they say it is not the right time.

Why it works: It sets one future touch and offers a way to cancel it.

Thanks for telling me, {{name}}. I'll step back and leave you in good hands. No more texts from me, and I wish you a smooth sale.

When to send: When they say they are working with someone else.

Why it works: Backing off keeps the relationship and respects their agreement.

Noted, {{name}}. I've taken your number off my list, so there won't be another text. Thanks for letting me know.

When to send: Right away after STOP or any clear no, then do remove the number.

Why it works: It confirms once and means it.

Last note from me, {{name}}. If you'd like the value picture later, reply any time and we'll pick up where we left off. Reply STOP if you'd rather I didn't text.

When to send: After four or five texts with no reply. Then stop.

Why it works: It leaves the door open and ends the chase.