Mortgage pre approval follow up texts: 13 templates you can send today

You just issued a pre approval letter, and the buyer has gone quiet while they tour houses. The weeks after the letter decide who calls you when they find a home. These messages explain what the letter does and does not mean, keep you in their pocket while they search, and prepare the offer step. None quotes a rate, a payment or a promise of final approval. Copy any message, or add all 13 to your keyboard. They work in any app, including iMessage, WhatsApp, Instagram and LinkedIn.

Works in WhatsApp, iMessage, Instagram, Messenger and every other app.

Words in {{double braces}} are blanks. In the textcuts keyboard you fill them with one tap, and the names you used recently come back.

Right after the letter

Letter sent

Essential
Hi {{name}}, your pre approval letter is in your email now. It shows the loan type and the amount we looked at, so your agent can use it when you make an offer. Questions are welcome here. Reply STOP any time and I'll stop texting.

When to send: The same day you issue the letter.

Why it works: It tells them what they have and what to do with it, and gives an easy way out of texts.

What the letter is

Essential
{{name}}, one thing to know: your letter is based on what you've shown me so far. It is not a final loan approval. That comes after you pick a home and we finish the process. Want a two minute call to go over it?

When to send: A day after sending the letter.

Why it works: Saying the limit early protects the trust you need later.

What happens next

Essential
Here is what usually comes next, {{name}}. You find a home, your agent sends me the contract, and I ask for a few more documents. Nothing is due until you have a home under contract. Tell me when you start looking.

When to send: Two days after the letter.

Why it works: A clear path takes away the fear of the unknown and invites the next text.

While they search

One week in

Essential
Hi {{name}}, how is the house search going so far? Send me the address of anything you like and I'll tell you what the next step looks like for that one.

When to send: About a week after the letter.

Why it works: It asks about their life, not their loan, and it is easy to answer.

Letter runs out soon

Pro
Hi {{name}}, your pre approval letter runs through {{date}}. If you're still looking by then, I can refresh it with updated documents. Shall I send you the list?

When to send: Two weeks before the letter expires.

Why it works: A real deadline gives you a natural reason to write.

Before you change anything

{{name}}, if anything changes at work or with your bank accounts, tell me before you do it. It can change your options, and I would rather hear it first than find out later.

When to send: Once, early in their search.

Why it works: It sounds like care, and it protects the loan.

New credit

Quick tip, {{name}}: until you close, try not to open new credit cards or finance a car. A new account can change what we can offer you. Ask me first if you're unsure.

When to send: Once, early in their search.

Why it works: One clear rule they can follow without thinking.

Partner on the loan

{{name}}, if someone else will be on the loan with you, send me their name and the best way to reach them. I will explain the same steps to them.

When to send: When they mention a spouse or co buyer.

Why it works: It brings the second decision maker in early, without pushing.

Making an offer

Offer coming up

{{name}}, I hear you may write an offer soon. Would you like me to confirm the amount on your letter and answer any loan question before you sign anything?

When to send: When their agent tells you an offer is close.

Why it works: You offer help at the exact moment they need it.

Offer accepted

Essential
Congratulations on the accepted offer, {{name}}. Please send me the signed contract today if you can. Then I'll open your file and send you the list of what I need.

When to send: The moment you hear the offer was accepted.

Why it works: It celebrates first and then asks for one specific thing.

Offer did not win

I'm sorry the offer didn't go through, {{name}}. Your letter is still good, and I'm here whenever you find the next one. No rush from me.

When to send: The day they lose a bid.

Why it works: Warmth now keeps them with you for the next house.

Staying in touch

Not ready yet

Essential
Hi {{name}}, no pressure on timing. A pre approval is a starting point, not a commitment. If you'd like to wait, I can check back in a month. Is that okay?

When to send: When they say they are not ready.

Why it works: It lets them say no without leaving, and it asks permission.

Last check in

Hi {{name}}, it's been a while since your letter. Are you still planning to buy, or have your plans changed? Either answer is fine, I just want to be useful.

When to send: About a month after the letter, with no news.

Why it works: It asks an honest question and accepts any answer.

When to send each message

WhenMessageNote
The day you issue the letterLetter sentAlways send it with the letter.
The next dayWhat the letter isBefore they assume it is final.
Day 2What happens nextSets the path.
One week inOne week inThen every two weeks.
Two weeks before expiryLetter runs out soonOnly if they are still looking.
Offer acceptedOffer acceptedSame day.

Do not say

  • Texting a number that never agreed to hear from you: a bought list, an old lead, or a number from a form that only promised email. Texts like that can break the TCPA.

    Instead: Text only people who gave you their number and agreed to texts, one by one by hand. Say "reply STOP and I'll stop texting" in a first message, and honor it.

    Source

  • Calling a pre approval letter a "loan approval" or promising they will definitely get the loan.

    Instead: Say the letter is based on what you have seen so far and that final approval comes after the process.

  • Telling a buyer which areas or schools "fit" them, or steering them away from a neighborhood.

    Instead: Talk about the loan, and leave the area to the buyer and their agent.

    Source

  • A rate, an APR, a payment or a down payment amount in a text ("you could be at 5.9%", "about $1,800 a month").

    Instead: Offer to send a written estimate that shows the APR, the payment terms and the other costs together.

    Source

  • "Guaranteed approval", "you'll definitely qualify", "lowest rate in town" or "no credit check".

    Instead: Say what you will look at, and that the answer comes after you see their documents.

  • Fake urgency ("rates go up tonight", "only a few spots left") when it is not true.

    Instead: Give the real date and what it means, and nothing more.

  • Leaving out your NMLS ID where your state or company requires it.

    Instead: Keep your NMLS number in your email signature and first message, and ask your compliance team what your state needs.

Works in WhatsApp, iMessage, Instagram, Messenger and every other app.

Frequently asked questions

How soon after a pre approval should I follow up?

Send the letter with a short message the same day, explain what the letter means the next day, and then check in about once a week while they search.

Do these work on the free plan?

Yes. 12 of the 13 use a single blank, which fills in on the free plan. The one with two blanks ("Letter runs out soon") needs Pro to fill both from the keyboard.

Can I send these in WhatsApp, iMessage and Instagram?

Yes. textcuts is a keyboard on iPhone and Android, so the templates work in every app where you type, including iMessage, WhatsApp, Instagram and LinkedIn.

Can I send these to everyone on my list?

No. Send them one at a time, by hand, to people who gave you their number and agreed to be texted. Never to a bought list. Put a plain line in your first message, such as "reply STOP and I'll stop texting", and honor it. The FCC's rules on consent count replies such as stop, quit, cancel and unsubscribe as ending your permission. Your company's compliance team has the final word on texting borrowers.