Mortgage rate update text templates: 13 messages with no numbers in them

Rates moved and your clients are asking what that means for them. The temptation is to text a number. Do not: once a text states a rate, a payment or a down payment, the ad rules ask for more terms next to it, and a rate without the APR and costs misleads people. These messages answer the question without a number, offer a written estimate with the full terms, and explain locks, points and loan types in plain words. Copy any message, or add all 13 to your keyboard. They work in any app, including iMessage, WhatsApp, Instagram and LinkedIn.

Works in WhatsApp, iMessage, Instagram, Messenger and every other app.

Words in {{double braces}} are blanks. In the textcuts keyboard you fill them with one tap, and the names you used recently come back.

When rates move

Rates moved this week

Essential
Hi {{name}}, rates have been moving this week. I won't guess in a text. If you'd like, I can send a written estimate with the full terms for the loan you're considering. Want it?

When to send: When news about rates is in the headlines.

Why it works: It answers the worry without a number, and offers something concrete.

My honest take

Essential
I saw the news about rates today, {{name}}. Honestly, one day rarely matters. Your plan and your timeline matter more. Do you want to talk it through?

When to send: When a client asks if now is a good moment.

Why it works: It calms them, and it moves them toward a call.

Why no number

Essential
{{name}}, I don't give rates by text because a rate means little without the APR, fees and points next to it. I'll send the whole picture in an email. Is the same address still good?

When to send: When someone asks for a number in a text.

Why it works: It explains the no, so it sounds like care.

Updated estimate

Hi {{name}}, it's been a few weeks since your last estimate. Want an updated one in writing? It takes me a few minutes.

When to send: Three or four weeks after the last estimate.

Why it works: The offer is small and specific.

Estimates and options

What the estimate includes

Essential
I've sent your written estimate to your email, {{name}}. It has the rate, the APR, the monthly payment and all costs on one page. Read it and tell me what's unclear.

When to send: Right after you email an estimate.

Why it works: It names what is in the estimate, so the numbers stay out of the text.

Which loan length

{{name}}, you asked about today's options. I'll put the choices side by side in writing. Which loan length should I include?

When to send: When they ask for options.

Why it works: One question gets you what you need to answer properly.

Larger down payment

{{name}}, want to see how a larger down payment would change your estimate? I can run two versions side by side and send both in writing.

When to send: When they mention extra savings.

Why it works: It offers a comparison, not a number.

Fixed or adjustable

{{name}}, fixed or adjustable? A fixed loan keeps the same rate for the whole term. An adjustable one can change later, and I'll show you exactly how and when. Which are you leaning toward?

When to send: When they ask which is better.

Why it works: It defines the terms and hands the choice back.

Points explained

{{name}}, some loans include discount points, which are fees paid up front. I'll show them as a separate line in your estimate so nothing is hidden.

When to send: When they ask why two estimates differ.

Why it works: It promises transparency without a figure.

Locks and timing

What a lock is

{{name}}, a rate lock holds your rate for a set number of days while your loan is processed. Want me to explain how it would work for your timeline?

When to send: When they first ask about locking.

Why it works: Plain definition, then a question about their own dates.

Lock or wait

Essential
Good question, {{name}}. Whether to lock now or wait depends on your closing date and how much risk you want. I can't predict rates, but I can walk you through both choices. Can I call you today?

When to send: When they ask if they should wait for a drop.

Why it works: Saying you cannot predict is the honest and safe answer.

Lock ends soon

Pro
Hi {{name}}, your rate lock ends on {{date}}. Your closing is still scheduled before then. I'll tell you right away if anything changes.

When to send: A few days before a lock expires.

Why it works: It reassures them with facts and a promise to tell them.

How to reach you

Essential
Hi {{name}}, I send an update when something changes on your loan. Would you like those by text or by email? Either is fine, and you can reply STOP to end texts anytime.

When to send: At the start, once.

Why it works: It asks their preference and offers the exit.

When to send each message

WhenMessageNote
A client asks for a numberWhy no numberNever reply with one.
Rates in the newsRates moved this weekOnce, not every day.
After you email an estimateWhat the estimate includesSame day.
Three or four weeks laterUpdated estimateIf still shopping.
Before a lock expiresLock ends soonThree to five days ahead.
At the start of the relationshipHow to reach youOnce.

Do not say

  • Texting a number that never agreed to hear from you: a bought list, an old lead, or a number from a form that only promised email. Texts like that can break the TCPA.

    Instead: Text only people who gave you their number and agreed to texts, one by one by hand. Say "reply STOP and I'll stop texting" in a first message, and honor it.

    Source

  • "Rates are going up tomorrow, lock today."

    Instead: Explain what a lock does and let them decide on their timeline.

  • A rate, an APR, a payment or a down payment amount in a text ("you could be at 5.9%", "about $1,800 a month").

    Instead: Offer to send a written estimate that shows the APR, the payment terms and the other costs together.

    Source

  • "Guaranteed approval", "you'll definitely qualify", "lowest rate in town" or "no credit check".

    Instead: Say what you will look at, and that the answer comes after you see their documents.

  • Fake urgency ("rates go up tonight", "only a few spots left") when it is not true.

    Instead: Give the real date and what it means, and nothing more.

  • Leaving out your NMLS ID where your state or company requires it.

    Instead: Keep your NMLS number in your email signature and first message, and ask your compliance team what your state needs.

Works in WhatsApp, iMessage, Instagram, Messenger and every other app.

Frequently asked questions

Why do these templates never include a rate?

Under Regulation Z's mortgage advertising rule, stating an amount of payment, a down payment or a payment period brings a duty to state more terms next to it, including the APR. A rate by itself is also easy to misread. A written estimate with full terms avoids both problems. Ask your compliance team how your company handles texts to clients.

Do these work on the free plan?

Yes. 12 of the 13 use a single blank, which fills in on the free plan. The one with two blanks ("Lock ends soon") needs Pro to fill both from the keyboard.

Can I send these in WhatsApp, iMessage and Instagram?

Yes. textcuts is a keyboard on iPhone and Android, so the templates work in every app where you type, including iMessage, WhatsApp, Instagram and LinkedIn.

Can I send these to everyone on my list?

No. Send them one at a time, by hand, to people who gave you their number and agreed to be texted. Never to a bought list. Put a plain line in your first message, such as "reply STOP and I'll stop texting", and honor it. The FCC's rules on consent count replies such as stop, quit, cancel and unsubscribe as ending your permission. Your company's compliance team has the final word on texting borrowers.