Rates moved this week
Hi {{name}}, rates have been moving this week. I won't guess in a text. If you'd like, I can send a written estimate with the full terms for the loan you're considering. Want it?
Rates moved and your clients are asking what that means for them. The temptation is to text a number. Do not: once a text states a rate, a payment or a down payment, the ad rules ask for more terms next to it, and a rate without the APR and costs misleads people. These messages answer the question without a number, offer a written estimate with the full terms, and explain locks, points and loan types in plain words. Copy any message, or add all 13 to your keyboard. They work in any app, including iMessage, WhatsApp, Instagram and LinkedIn.
Works in WhatsApp, iMessage, Instagram, Messenger and every other app.
Words in {{double braces}} are blanks. In the textcuts keyboard you fill them with one tap, and the names you used recently come back.
Hi {{name}}, rates have been moving this week. I won't guess in a text. If you'd like, I can send a written estimate with the full terms for the loan you're considering. Want it?
I saw the news about rates today, {{name}}. Honestly, one day rarely matters. Your plan and your timeline matter more. Do you want to talk it through?
{{name}}, I don't give rates by text because a rate means little without the APR, fees and points next to it. I'll send the whole picture in an email. Is the same address still good?
Hi {{name}}, it's been a few weeks since your last estimate. Want an updated one in writing? It takes me a few minutes.
I've sent your written estimate to your email, {{name}}. It has the rate, the APR, the monthly payment and all costs on one page. Read it and tell me what's unclear.
{{name}}, you asked about today's options. I'll put the choices side by side in writing. Which loan length should I include?
{{name}}, want to see how a larger down payment would change your estimate? I can run two versions side by side and send both in writing.
{{name}}, fixed or adjustable? A fixed loan keeps the same rate for the whole term. An adjustable one can change later, and I'll show you exactly how and when. Which are you leaning toward?
{{name}}, some loans include discount points, which are fees paid up front. I'll show them as a separate line in your estimate so nothing is hidden.
{{name}}, a rate lock holds your rate for a set number of days while your loan is processed. Want me to explain how it would work for your timeline?
Good question, {{name}}. Whether to lock now or wait depends on your closing date and how much risk you want. I can't predict rates, but I can walk you through both choices. Can I call you today?
Hi {{name}}, your rate lock ends on {{date}}. Your closing is still scheduled before then. I'll tell you right away if anything changes.
Hi {{name}}, I send an update when something changes on your loan. Would you like those by text or by email? Either is fine, and you can reply STOP to end texts anytime.
| When | Message | Note |
|---|---|---|
| A client asks for a number | Why no number | Never reply with one. |
| Rates in the news | Rates moved this week | Once, not every day. |
| After you email an estimate | What the estimate includes | Same day. |
| Three or four weeks later | Updated estimate | If still shopping. |
| Before a lock expires | Lock ends soon | Three to five days ahead. |
| At the start of the relationship | How to reach you | Once. |
Texting a number that never agreed to hear from you: a bought list, an old lead, or a number from a form that only promised email. Texts like that can break the TCPA.
Instead: Text only people who gave you their number and agreed to texts, one by one by hand. Say "reply STOP and I'll stop texting" in a first message, and honor it.
"Rates are going up tomorrow, lock today."
Instead: Explain what a lock does and let them decide on their timeline.
A rate, an APR, a payment or a down payment amount in a text ("you could be at 5.9%", "about $1,800 a month").
Instead: Offer to send a written estimate that shows the APR, the payment terms and the other costs together.
"Guaranteed approval", "you'll definitely qualify", "lowest rate in town" or "no credit check".
Instead: Say what you will look at, and that the answer comes after you see their documents.
Fake urgency ("rates go up tonight", "only a few spots left") when it is not true.
Instead: Give the real date and what it means, and nothing more.
Leaving out your NMLS ID where your state or company requires it.
Instead: Keep your NMLS number in your email signature and first message, and ask your compliance team what your state needs.
Works in WhatsApp, iMessage, Instagram, Messenger and every other app.
Under Regulation Z's mortgage advertising rule, stating an amount of payment, a down payment or a payment period brings a duty to state more terms next to it, including the APR. A rate by itself is also easy to misread. A written estimate with full terms avoids both problems. Ask your compliance team how your company handles texts to clients.
Yes. 12 of the 13 use a single blank, which fills in on the free plan. The one with two blanks ("Lock ends soon") needs Pro to fill both from the keyboard.
Yes. textcuts is a keyboard on iPhone and Android, so the templates work in every app where you type, including iMessage, WhatsApp, Instagram and LinkedIn.
No. Send them one at a time, by hand, to people who gave you their number and agreed to be texted. Never to a bought list. Put a plain line in your first message, such as "reply STOP and I'll stop texting", and honor it. The FCC's rules on consent count replies such as stop, quit, cancel and unsubscribe as ending your permission. Your company's compliance team has the final word on texting borrowers.