textcuts

Brand pitch follow up messages: 14 templates for creators

You sent a pitch, and now you hear nothing. Most brand replies come after a nudge, but a pushy nudge ends the chat. These messages help you follow up with something new each time: a better idea, a past video, a question about who to talk to, or a simple yes or no request. They also cover the days after a call or a quote, and the last note that lets you stop politely. Space them out by about a week, and stop after three. Copy any of them, or add all 14 to your keyboard and send them from Instagram, LinkedIn, WhatsApp or any other app in one tap.

Add these 14 templates to your keyboard Add the 6 essentials

Works in WhatsApp, iMessage, Instagram, Messenger and every other app.

Words in {{double braces}} are blanks. In the textcuts keyboard you fill them with one tap, and the names you used recently come back.

First follow up

Bringing it back up

Essential
Hello {{name}}, I wanted to bring my message from last week back to the top of your inbox. I am still keen to make something for you. Want me to send a short concept?

When to send: About a week after the pitch.

Why it works: Friendly and specific, with an easy yes.

Right person

Checking whether my idea reached the right person, {{name}}. If someone else handles creator work, a name would be a big help.

When to send: When you suspect the pitch reached the wrong desk.

Why it works: It asks for help instead of attention.

Extra proof

EssentialPro
Sharing one extra thing, {{name}}: here is a video I made last month for a similar product: {{link}}. It shows the style I would use for you.

When to send: As a second touch.

Why it works: Every follow up should bring something new.

Planning my calendar

Pro
I am planning my content for {{date}}, {{name}}, and wanted to see if there is space for you in it.

When to send: When you are actually filling your calendar.

Why it works: A real reason to write, not just a nudge.

Their new post

I noticed your new post about the launch, {{name}}, and it gave me a better idea for our collab. Can I share it?

When to send: After you see something new from the brand.

Why it works: It proves you are paying attention.

Also sent by email

I also sent an email, {{name}}, in case DMs do not get seen. No pressure to answer in both places.

When to send: When your DM has had no answer.

Why it works: It changes the channel without adding pressure.

After a call or a quote

Thanks for the call

Thanks for your time on the call. As promised, here is the outline: {{link}}. Tell me what to change.

When to send: The same day as a call.

Why it works: Do what you said you would, quickly.

Waiting on answers

Pro
Following up after the brief, {{name}}: I sent my questions last {{day}}. Once I have your answers I can send a quote.

When to send: When the brand owes you information.

Why it works: It names what is blocking the work.

About my quote

Essential
I sent my quote on {{day}}, and I wanted to see if you have questions about it. I am happy to adjust the scope.

When to send: Four to five days after sending a quote.

Why it works: It offers help, not a deadline.

Next steps

EssentialPro
Thanks for the reply, {{name}}. I will send the full proposal by {{day}}.

When to send: When they show interest.

Why it works: It sets a promise you can keep.

Closing the loop

Yes or no

Short and simple: are you interested, yes or no? A no helps me as much as a yes, {{name}}.

When to send: After two follow ups.

Why it works: It makes answering easy.

Last note from me

Essential
Last note from me, {{name}}. I will stop here so I do not clutter your inbox. If the timing changes, my door is open.

When to send: After the third try.

Why it works: It ends cleanly and leaves a good last impression.

Understood, check back later

Essential
Understood, {{name}}, and thank you for answering. I will check back in a few months if that is okay.

When to send: After a not now.

Why it works: It turns a no into permission.

Their good news

Congratulations on the new collection, {{name}}. It looks great. I would still love to work together when you plan the next one.

When to send: When the brand has news.

Why it works: Warm and low pressure.

When to send each message

WhenMessageNote
One week after the pitchBringing it back upGentle bump.
Two weeksExtra proofAdd proof.
Same day as a callThanks for the callSend what you promised.
Five days after a quoteAbout my quoteOffer to adjust.
After the third tryLast note from meStop politely.
After a not nowUnderstood, check back laterAsk to check back.

Do not say

  • Writing "just checking in" every few days.

    Instead: Wait a week and add something new each time.

  • Guilt ("I guess you are too busy for creators").

    Instead: Say you will stop here and leave the door open.

  • Complaining about the brand in public.

    Instead: Keep it private and polite.

  • Promising results to win them ("this will double your reach").

    Instead: Offer a clear plan and past work instead.

  • Following up a fourth time.

    Instead: Stop after three messages.

  • Skipping the label on a post after the deal begins. The FTC says paid or gifted posts should be marked as an ad.

    Instead: Plan for a clear label from the start.

    Source

  • Sending a follow up to an address you got from a leaked list.

    Instead: Write only to contacts the brand or its team made public for creators.

Add these 14 templates to your keyboard Add the 6 essentials

Works in WhatsApp, iMessage, Instagram, Messenger and every other app.

Frequently asked questions

How many times should I follow up with a brand?

Up to three times, about a week apart, adding something new each time. Then send a last note and stop.

Should I follow up on DM or email?

Use the channel the brand answers on. If you pitched by DM, try email once, as the "Also sent by email" message does.

What if the brand says not now?

Thank them and ask if you can check back in a few months. Then really do it.

Do these templates work on the free plan?

Yes. 10 of the 14 use a single blank, which fills in on the free plan. "Extra proof", "Planning my calendar", "Waiting on answers" and "Next steps" use two blanks, so filling both from the keyboard needs Pro. Free holds 8 textcuts and 1 folder, so the six essentials fit comfortably, and importing all 14 is never blocked.

Can I use these in LinkedIn, Instagram and WhatsApp?

Yes. textcuts is a keyboard, so the templates work in every app where you type.

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