PR package thank you messages: 15 templates for creators

A box from a brand arrives, and now you have to say something. A warm thank you is easy. The harder parts are asking what they expect, making clear that opening a gift is not a promise to post, and saying you will label any post properly. These messages take you from the doorstep to the follow up: thanks, receipt, expectations, a fair review window, a post that is live, and a polite note when a product is not for you. Copy any of them, or add all 15 to your keyboard and send them from Instagram, WhatsApp, iMessage or any other app in one tap.

Works in WhatsApp, iMessage, Instagram, Messenger and every other app.

Words in {{double braces}} are blanks. In the textcuts keyboard you fill them with one tap, and the names you used recently come back.

When it arrives

Thank you for the box

Essential
It arrived today, {{name}}, and the packaging alone made my morning. Thank you for thinking of me. I will try everything properly before I say anything about it.

When to send: The day the package comes.

Why it works: It is warm, and it promises a fair try, not a post.

It landed safely

Quick note so you know it landed: the box reached me safely. Thank you, {{name}}. I will be in touch once I have had time with it.

When to send: When the brand tracks shipments.

Why it works: It closes the loop and takes pressure off both sides.

What do you expect

Essential
Before I post anything, {{name}}, can you tell me what you expect, if anything? I would like to be clear whether this is a gift with no strings or a paid project.

When to send: Within a day of receiving the box.

Why it works: Unspoken expectations are where the trouble starts.

No promise to post

Essential
Just so we are on the same page, {{name}}: getting a package does not mean I will post about it. If I do, it will be my honest opinion.

When to send: When the brand's note hints at a post.

Why it works: Friendly, clear and hard to misread.

Something was damaged

The package came, {{name}}, but one item was damaged on the way. I have taken photos. Could you tell me how you would like to handle it?

When to send: When anything arrives broken or wrong.

Why it works: You report it calmly and let them decide.

I need testing time

Pro
Thanks for the timeline, {{name}}. I need at least {{count}} weeks to test this properly. If your deadline is sooner, tell me and I will say whether I can fit it in.

When to send: When a brand sets a tight review date.

Why it works: An honest review needs real use.

Before you post

How I will disclose

Essential
Heads up, {{name}}: if I post, I will say clearly that the product was sent to me. That is a rule for creators, so it is not something I can skip.

When to send: Before posting any gifted item.

Why it works: It tells the brand the label is not optional.

Anything I should know

Is there anything you want me to know before I post, {{name}}, like a launch date or a detail to get right? The opinion will be mine.

When to send: When the product has a launch date.

Why it works: It collects the facts and keeps the opinion yours.

Sharing a draft

Thanks for asking to see it first, {{name}}. I can share the draft so you can correct facts like names and details. My opinion stays mine.

When to send: When the brand asks for approval.

Why it works: It separates correcting facts from rewriting your view.

Not for me

Essential
I tried it for a few weeks, {{name}}, and it is not right for me. I would rather tell you privately than post something I do not mean. If useful, I can share what I would change.

When to send: When you do not like it.

Why it works: Honest and kind, and it can open a better conversation.

Return or donate

Would you like the product back, {{name}}? I am happy to send it, or I can pass it on to someone who will use it. Tell me which you prefer.

When to send: When you will not use it.

Why it works: It shows respect for their product.

After you post

The post is live

Essential
It is live! Here is the link: {{link}}. I said clearly that it was sent to me. Thank you again for trusting me with it.

When to send: Right after publishing.

Why it works: It gives the brand the link and shows you labeled it.

Sharing numbers

If it helps your team, {{name}}, I can send the numbers from the post once a week has passed, like views and saves.

When to send: A week after posting.

Why it works: It is useful to them and costs you five minutes.

Thanks and next launch

Thank you for the box, {{name}}. It was a real pleasure to try. If you launch something new, I would love to see it first.

When to send: A few days after the post.

Why it works: It keeps the door open without asking for anything.

Ask before next shipment

Small request, {{name}}: could you check with me before the next package? I want to be sure what you send fits what I use and share.

When to send: When boxes arrive unplanned.

Why it works: It saves waste and sets a better rhythm.

When to send each message

WhenMessageNote
The day it arrivesThank you for the boxWarm thanks, no promises.
Within a dayWhat do you expectAsk what they expect.
If a post is likelyHow I will disclosePromise the label.
If the item is brokenSomething was damagedSend photos.
After a fair trialNot for meOnly if it is not for you.
Post dayThe post is liveSend the link.
A week laterSharing numbersOffer numbers.

Do not say

  • Posting a gifted product with no label. The FTC says free products create a material connection that followers should be told about.

    Instead: Put "ad" or "sent to me for free" at the start of the post, in the same language.

    Source

  • Using only "gifted", "collab" or "ambassador" as the label.

    Instead: Say what happened in plain words, such as "Sent to me by the brand".

    Source

  • Claiming you have used a product more than you have.

    Instead: Say how long you really tried it.

    Source

  • Promising a post before you have tried it.

    Instead: Say you will try it and decide.

  • Repeating health or results claims from the brand note.

    Instead: Describe your own experience in your own words.

  • Selling or giving away the product while hiding it was a gift.

    Instead: Tell people the product was sent to you.

  • Ignoring the box for weeks.

    Instead: Send a quick thank you the same week.

Works in WhatsApp, iMessage, Instagram, Messenger and every other app.

Frequently asked questions

Do I have to post about a gifted product?

No. Unless you agreed to a project, a gift does not oblige you to post. If you do post, label it clearly, as the FTC guidance says, and give your honest opinion.

How should I label a gifted product?

Use plain words near the start of the post, for example that the brand sent it to you. If you were also paid, say you were paid. Labels like "gifted" alone can be unclear, according to the FTC Q and A page.

What if the brand wants approval before I post?

Offer to share the draft so they can correct facts, and keep the opinion yours. The "Sharing a draft" message does that.

Do these templates work on the free plan?

Yes. 14 of the 15 use a single blank, which fills in on the free plan. "I need testing time" uses two blanks, so filling both from the keyboard needs Pro. Free holds 8 textcuts and 1 folder, so the six essentials fit comfortably, and importing all 15 is never blocked.

Can I send these in iMessage, WhatsApp and Instagram?

Yes. textcuts is a keyboard, so the templates work in every app where you type.