Collab pitch messages for creators: 15 templates

You like a brand, you use its products, and you think a collaboration could work. The hard part is the first message: it has to be short, specific and easy to answer. These messages help you reach a real person at the brand by DM or email. They cover the opener, the idea in two lines, the media kit, a launch hook, a trial first offer and a clear ask for a call. Send them one by one to people you have a reason to contact, never in bulk. Copy any of them, or add all 15 to your keyboard and send them from Instagram, LinkedIn, WhatsApp or any other app in one tap.

Works in WhatsApp, iMessage, Instagram, Messenger and every other app.

Words in {{double braces}} are blanks. In the textcuts keyboard you fill them with one tap, and the names you used recently come back.

Opening

Short opener

Essential
Hello {{name}}, I make videos about everyday gear and I have used your products for months. I have an idea for a collab. May I send it over?

When to send: First contact with a brand.

Why it works: It is short and gives them one yes or no to answer.

Why my audience fits

I noticed you have not worked with creators in my niche yet, {{name}}. The people who follow me already look for this kind of product. Can I share a quick idea?

When to send: When you have studied their recent posts.

Why it works: It shows you looked before you wrote.

Who handles creators

Essential
Thanks for connecting, {{name}}. I am writing about a possible partnership. Who handles creator collaborations on your side?

When to send: When you do not know the right person.

Why it works: It asks for a direction, not a favor.

A warm introduction

Someone from your team suggested I write to you, {{name}}. They thought my content fit your next launch. May I send the details?

When to send: Only if that is true.

Why it works: A real connection is the strongest opener.

Launch congratulations

I saw your launch announcement, {{name}}. Congratulations. I would love to create content for it and can turn it around quickly.

When to send: Right after a brand announces something.

Why it works: Timing is on your side.

The idea

The idea in two lines

Essential
Here is the idea in two lines, {{name}}: a week of real use, filmed as three short videos, with my honest take at the end. I can send a full outline if it sounds good.

When to send: After they say yes to hearing it.

Why it works: Short enough to read on a phone.

Media kit link

Essential
My details are here: {{link}}. They show who watches, what I have made before and what I offer. If you want a custom plan, I will write one.

When to send: With the first pitch or right after it.

Why it works: It gives proof without a long message.

Trial first

I would be glad to test {{product}} first, with no promise to post. If I like it, we can talk about a paid project after that.

When to send: When the brand is unsure.

Why it works: It lowers their risk and keeps you honest.

Season hook

Pro
With {{date}} coming up, I would love to build a short series around it with you, {{name}}. I have a few angles. Want to hear them?

When to send: Four to six weeks before a season or sale.

Why it works: A date makes the pitch feel useful.

Past work proof

Last month I made a video for another brand in this space and people kept saving and sharing it. I would like to show you what I would do for you, {{name}}.

When to send: When you have a good example.

Why it works: Specific proof beats adjectives.

A longer series

Pro
Instead of a single post, I would propose three videos over six weeks so people see {{product}} in real life. Interested, {{name}}?

When to send: When one post is not enough.

Why it works: It shows you are thinking about results over time.

The next step

Ask for a call

Essential
Could we talk for fifteen minutes this week, {{name}}? I will bring two ideas, and you can tell me what would actually help you.

When to send: After they show interest.

Why it works: Small, time boxed and easy to say yes to.

Packages start here

For a project like this, my packages start at {{price}}, and I can adjust to your goals. Shall I send the options?

When to send: When they ask about money.

Why it works: It names a starting point without locking the scope.

A clear answer helps

Essential
Thanks for taking a look, {{name}}. Even a short no helps me, so I know where I stand.

When to send: After a quiet week.

Why it works: It makes a reply easy in either direction.

I will stay in touch

No rush, {{name}}. I will keep sharing your products when I use them, and I am here whenever the timing is right.

When to send: After a polite not now.

Why it works: Warm and low pressure.

When to send each message

WhenMessageNote
First messageShort openerOne DM or one email.
If you need a contactWho handles creatorsAsk who handles creators.
After they replyThe idea in two linesSend the idea.
With the ideaMedia kit linkAdd the media kit.
Once interest is clearAsk for a callAsk for a call.
After a quiet weekA clear answer helpsAsk for a clear answer.
After a not nowI will stay in touchStay friendly.

Do not say

  • Sending the same pitch to hundreds of accounts.

    Instead: Write to a few brands you actually use and mention one real detail.

  • Promising sales or results you cannot control.

    Instead: Describe what you will make and show past work.

  • Claiming you use a product when you do not. The FTC says endorsements must reflect your honest experience.

    Instead: Say only what is true.

    Source

  • Hiding that a post would be paid or gifted.

    Instead: Say that you will label it clearly if you work together.

    Source

  • Attaching a large file to a first DM.

    Instead: Send a link to your media kit.

  • Pasting a long bio first.

    Instead: Lead with one line about why you wrote.

  • Following up every day.

    Instead: Wait about a week, then use the Pitch follow up page.

Works in WhatsApp, iMessage, Instagram, Messenger and every other app.

Frequently asked questions

How long should a collab pitch be?

Two to four short sentences in a DM, and a few short paragraphs in an email. Say who you are, why this brand and what you would make.

Should I attach my media kit?

Send a link instead. Large files are a common reason a first message never gets opened.

When should I mention money?

After they show interest. Ask what they have in mind first, then quote. The Rates and media kit page has the messages.

Do these templates work on the free plan?

Yes. 13 of the 15 use a single blank, which fills in on the free plan. "Season hook" and "A longer series" use two blanks, so filling both from the keyboard needs Pro. Free holds 8 textcuts and 1 folder, so the six essentials fit comfortably, and importing all 15 is never blocked.

Can I use these in Instagram, LinkedIn and WhatsApp?

Yes. textcuts is a keyboard, so the templates work in every app where you type.